Lead Generation Outreach Specialist at Virginia Economic Development Partnership – Richmond, Virginia

The Virginia Economic Development Partnership (VEDP) is seeking a Lead Generation Outreach Specialist for the Outreach Team in the Marketing & Communications Division. This position will be responsible for implementing a lead generation strategy that successfully generates results to meet the VEDP Lead Generation Teams’ performance metrics. The Lead Generation Outreach Specialist will be aligned along industry lines, enabling them to concentrate on specific industries and build industry-related competencies.

Responsibilities:

• Execute an aggressive lead generation strategy targeting corporate prospects and site selection consultants
• Support VEDP’s mission and build awareness of Virginia as a desirable business location by providing accurate information about Virginia business assets and VEDP’s services
• Employ appointment setting and qualification techniques to set up high-quality appointments for Lead Generation Business Managers
• Utilize digital applications, telemarketing, and email techniques to conduct outreach campaigns
• Support direct marketing program with data verification and accurately updating all company and client data
• Maintain accurate records and documentation for all call campaigns
• Maintain minimum average dial-per-hour rates and positive ranking for all set appointments

Skills:

• Experience using lead generation marketing applications such as Salesforce, LinkedIn Sales Navigator, HubSpot, ZoomInfo, CB Insights, and Alpha Sense is preferred
• Highly detail oriented and ability to multi-task
• Excellent communication and customer service skills
• Ability to work, lead, and generate results and outcomes in time-sensitive situations
• Ability to work constructively and effectively in a team environment by making positive contributions to the team’s operations, functions, and working relationships
• Demonstrated problem solving capabilities in a business environment
• Proficiency in Microsoft Office
• Must be able to handle rejection specific to phone contacts

Experience:

• At least 1 year of experience in a business setting
• Experience working in an economic development environment is a plus

Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship.

All candidates must apply through our website https://www.vedp.org/careers. A valid driver’s license is required. Salary minimum: $55,000. Application deadline: January 23, 2026.

VEDP is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities. It is VEDP’s intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VEDP Human Resources at 1-804-545-5634 or vedphr@VEDP.org. TDD 1-800-828-1120.