Director, Agent Recruitment at Quility Insurance LLC – Swannanoa, North Carolina

Quility is a modern Insurtech company transforming how life insurance and financial wellness solutions are designed, delivered, and experienced. By blending advanced technology, data-driven insights, and a human-first approach, we empower agents and partners to offer streamlined, fully digital insurance experiences at scale. With thousands of independent agents nationwide and a growing suite of proprietary platforms and products, we are redefining the future of insurance distribution. Our corporate team drives innovation across every touchpoint, enabling families across America to access the protection and peace of mind they deserve. At Quility, we’re not just keeping up with industry change, we’re leading it.

Job Summary

The Director, Agent Recruitment is a strategic growth and acquisition marketing leader responsible for driving corporate-backed initiatives to expand our national network of life insurance agents.

In this role, you will provide front line support for agency owners by helping to optimize their recruitment strategies. You will be responsible for delivering strategic marketing campaigns that increase the top of the funnel with both licensed and unlicensed talent. Applicants must have at least 5 years of digital marketing. Direct experience in recruiting is a significant plus.

This role will interface with cross-functional leadership, distribution, and agency owners, so you must display operational excellence – the ability to push initiatives through and get things done quickly and effectively in a matrixed environment.

While this position is not a supervisory role, you will have the support of a marketing department that includes experts in design, video, social, and brand marketing to help you meet your objectives.

Responsibilities

• Develop and execute comprehensive multi-channel marketing campaigns to attract individuals to join our national network of life insurance agents.
• Develop strategies —including cold outreach, networking, and direct sourcing—to engage high-producing agents and sell them on our unique selling propositions.

• Develop and distribute Recruitment Toolkits (email templates, social media assets, landing pages, and scripts) that independent agency owners can use in their recruitment efforts.
• Maintain a strong connection with agents and agency owners to keep a pulse on what is and isn’t working in the field.
• Track, analyze, and report on key recruitment metrics (Click-through rates, conversion rates, cpl).
• A/B test campaigns and messaging to determine what resonates best with licensed vs. unlicensed candidates.

Qualifications

• Expert (5+ years of experience) in digital marketing
• Expert (3+ years) understanding of influencing perception and driving market behavior to hit KPI targets.
• Highly data-driven marketer laser-focused on impacting KPIs.
• Direct experience in recruitment / headhunting is a plus.
• Strong communication skills and easily adaptable to a fast-moving pace of work
• Must be adept at project management and exhibit operational excellence, able to execute on a slate of projects requiring cross-functional stakeholder support.
• Must be a resourceful self-starter, capable of setting strategy and then executing on it, rather than needing direct instructions.

Supervisory Responsibility
This position does not have direct supervisory responsibilities. However, the role operates at a Director level, leading strategy and execution for agent recruitment marketing and partnering cross-functionally with internal teams and field leadership.

Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

This is largely a sedentary role; however, building access is limited to two sets of stairs and may require lifting or moving objects up to 30 lbs. The employee is frequently required to sit for long periods of time.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Position Type and Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday, 9 a.m. to 5 p.m. Occasional evening and weekend work may be required as job duties demand.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.