Sr Marketing Manager at Pierson Wireless Corp. – Charlotte, North Carolina

JOB TITLE: Sr Marketing Manager

DEPARTMENT: Marketing

REPORTS TO: Leadership Team

SR MARKETING MANAGER SUMMARY:

As our first dedicated Marketing Leader, you will report directly to the executive team to build the foundational marketing strategy for a firm in the 5G and wireless space. You will not only create the brand’s voice but also architect the Salesforce environment to support high-stakes relationships with major carriers and enterprise clients. Your primary core objective will be to bridge the gap between high-level wireless strategy and daily sales execution, using Salesforce as the primary engine for relationship management and revenue growth.

SR MARKETING MANAGER DUTIES AND RESPONSIBILITIES:

• Executive Strategy: Partner with leadership to define our market positioning in the 5G, carrier, and non-carrier sectors.
• Salesforce Architecture: Lead the optimization of Salesforce to ensure every touchpoint with our top-tier clients (representing 50%+ of revenue) is tracked and leveraged for growth.
• Sales Enablement: Develop technical playbooks, pitch decks, and case studies that empower our sales team to navigate complex, multi-million dollar wireless contracts.
• Account-Based Marketing (ABM): Design bespoke marketing campaigns specifically for our top enterprise and carrier partners to solidify long-term retention.
• Market Intelligence: Stay at the forefront of 5G industry trends to keep our sales messaging ahead of competitors and carrier shifts.

SR MARKETING MANAGER BENEFITS:

• Competitive compensation
• Medical, Vision, and Dental insurance - EMPLOYER pays 100% of employees' premiums
• FSA/DCFSA Program Eligibility
• 401(k) Retirement Savings with Employer Match - eligible after 90 days
• EMPLOYER provided Short-term / Long-term disability, Life insurance, and Accidental Death & Dismemberment - eligible after 1 year
• EMPLOYER Health & Wellness Program
• Meal stipend while traveling
• Paid Travel Time
• Paid Training/Certifications
• Paid Vacation
• Paid Sick Leave
• Paid Holidays

MARKETING MANAGER QUALIFICATIONS:

• Bachelor's degree in Marketing, Graphic Design, or related field
• 5–7 years of experience in B2B marketing, specifically within the wireless, telecommunications, or technology infrastructure industries.
• Minimum 2 years of experience in Adobe Creative Suite (e.g., Photoshop, InDesign & Illustrator)
• Proficiency in content management systems (e.g., WordPress) is a plus
• Advanced "Power User" status in Salesforce is required; experience with marketing automation tools is a plus.
• Proficiency in photography, videography, and video editing (e.g., Adobe Premiere & After Effects) is a plus
• Strong understanding of SEO principles and best practices is a plus
• Excellent writing, editing, and proofreading skills
• Experience with social media platforms and content distribution
• Ability to analyze and interpret data to measure content effectiveness
• Strong project management and organizational skills
• Ability to work independently and collaboratively in a team environment
• Creative thinking and problem-solving abilities
• Strong attention to detail and commitment to quality
• Excellent communication and interpersonal skills
• Knowledge of digital marketing trends and best practices
• Stable work history
• Demonstrated understanding of the 5G ecosystem, including carrier sales cycles and non-carrier private network opportunities.
• Proven ability to build a marketing function from the ground up rather than just maintaining an existing one.

MARKETING MANAGER PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Occasionally required to stand
• Occasionally required to walk
• Continually required to sit
• Continually required to utilize hand and finger dexterity
• Continually required to talk or hear
• Occasionally works near moving mechanical parts
• While performing the duties of this job, the noise level in the work environment is usually moderate

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.