Business Growth Analyst - Acquisition at ACE Money Transfer – Lahore Gulberg Colony, Punjab

About Us:

ACE Money Transfer is a UK-based multinational company headquartered in Manchester, United Kingdom. ACE Money Transfer provides online remittance services to individuals in 28 countries across UK, Europe, Canada, and Australia, enabling them to send money across borders in over 100 countries.

Key Responsibilities

• Support the Global Growth Department in driving data-backed initiatives to improve acquisition efficiency and channel performance.
• Analyze customer acquisition funnels, conversion points, and drop-offs to identify opportunities to improve onboarding and first transaction rates.
• Track and evaluate the performance of referral programs, associate channels, and marketing acquisition campaigns.
• Identify high-performing acquisition sources and recommend optimization strategies.
• Analyze customer funnel performance, cohort behaviour, and corridor trends to uncover growth opportunities.
• Build meaningful customer cohorts and behavioural segments using transactional and engagement data.
• Identify early churn indicators and provide insights for personalized engagement strategies.
• Proficient in extensive research and comprehensive competitive analysis.
• Assist in designing, setting up, and analyzing A/B tests and growth experiments across key acquisition and engagement touchpoints.
• Document experiment hypotheses, results, and insights in a structured knowledge repository.
• Capture learnings from campaigns and product usage to identify optimization opportunities.
• Prepare weekly and monthly dashboards covering acquisition metrics, activation, retention, churn, segmentation, and CLV.
• Maintain KPI dashboards tracking CAC drivers, funnel performance, corridor trends, and customer behaviour patterns.
• Prepare insight reports and performance summaries for leadership.
• Support planning, segmentation, and execution of retention, win-back, and engagement campaigns.
• Coordinate with CRM, Marketing, and Product teams to ensure accurate campaign execution.
• Work closely with Product, Marketing, Operations, RD, CX, Treasury, and CRM teams to support growth initiatives.
• Support PLG(product-led growth) efforts by analyzing product usage patterns and adoption metrics.
• Contribute ideas to improve user journeys, reduce friction, and enhance the overall customer experience.

Qualification:

• Minimum Graduation

Experience:

• 3+ years of relevant experience in data analysis, business intelligence, and operational excellence, including managing customer acquisition, retention, and workflow optimization projects

Other Requirements

• Strong analytical and research skills with proficiency in Excel.
• Understanding of growth funnels, cohort analysis, churn metrics, retention strategies, and campaign analytics.
• Familiarity with A/B testing and experimentation frameworks.
• Preferred experience with fintech/payments, CRM platforms, Firebase/Google Analytics, and segmentation tools.
• Strong communication and cross-functional collaboration skills.
• Curious mindset with strong problem-solving ability and eagerness to learn.
  
  ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile