McDonald’s Engagement Manager at RMHC Triangle – Chapel Hill, North Carolina

Title McDonald’s Engagement Manager

Salary Band 9

Mission & Vision

The mission of RMHC Triangle is to provide essential services that remove barriers, strengthen families, and promote healing when children need healthcare. Our vision is a world where every family has what they need to ensure the best health outcomes for their children.

Organization

Ronald McDonald House Charities of the Triangle provides a “home away from home” for families of seriously ill or injured children from across North Carolina and beyond who are receiving specialized medical care at Triangle NC area hospitals. With 103 bedrooms, Ronald McDonald Houses located in or near UNC, Duke, and WakeMed Children’s Hospitals provide residential hospitality, meals, and social support while keeping families together during their child’s medical crisis, easing their financial burdens and providing stability. Ronald McDonald Family Room programs at our partner hospitals provide additional in-hospital support of community volunteers and donors. www.RMHCTriangle.org

RMHC has an operating budget of approximately $6 million, primarily funded by philanthropic gifts. Annually, between 10 – 15% of RMHC’s total donations received are from McDonald’s-related sources. The remaining contributions are received from the broader community including individuals, companies, organizations and foundations, as well as from RMHC signature and community events.

Position Description

The McDonald’s Engagement Manager plays an important role in the RMHC relationship with McDonald’s, our founding and forever mission partner. The manager reports to the Chief Philanthropy Officer and provides leadership, direction, implementation, and evaluation for all McDonald’s funding strategies such as purchase-enabled gifts (Happy Meals, French Fry Program, Shamrock Shakes) and customer-facilitated giving (Round-Up, donation box, fixed donations). Additionally, the manager works directly with the business unit and individual McDonald’s Owner/Operators on local engagement with RMH such as through event sponsorships.

This position serves as RMHC’s primary point of contact with McDonald’s at all levels, including the field office, business unit, owner/operators, vendors, and customers. In carrying out this work, the manager will work collaboratively with McDonald’s advertising and PR agencies, volunteers, and RMHC Development Team members.

This position is housed in the RMH Chapel Hill House with some remote work possible. The Manager will be an active member of and will work closely with the RMH Development Team. This position will be a member of the Impact Team and participate in other internal meetings as well as help at all signature RMH events. The Manager will also work closely with volunteer leaders, including the Resource Development Committee.

Essential Functions & Responsibilities

The McDonald’s Engagement Manager will understand, embrace, and implement the “McDonald’s Pillars of Engagement with RMH Triangle” plan which focuses on goals and activities with different groups within McDonald’s.

Bethesda Field Office

• Recognize key players in the field office and build a relationship with those responsible for leadership, marketing, and operations. Ensure that the information in our database is updated regularly.
• Cross train and find other key McDonald’s Engagement Managers within the Bethesda Field Office region as well as in other field offices to learn and share best practices.
• Support the RMHC Triangle CEO by providing information and data for communications and meetings with leaders within the region.

ACC Business Unit

• Attend ACC Business Unit/Co-Op meetings and be prepared to share information about RMHC Triangle. Bring CEO or Chief Philanthropy Officer when appropriate.
• Work collaboratively with ACC BU advertising and PR agencies, as well as with other RMHC Chapters in the BU, to coordinate strategies, messaging, and materials that support BU-wide initiatives, such as Round-Up.
• Stay current on BU leadership.

McDonald’s Owner/Operators and their Organizations

• Get to know all McDonald’s Owner/Operators with restaurants that support RMHC Triangle. Learn about their organizations, number of restaurants, leadership roles, and key players. Know their current and past service on the RMHC Triangle Board of Directors or committees, as well as their participation in our gala, clay shoot and golf events.
• Maintain McDonald’s Owner/Operators’ home and office addresses, email addresses, cell phone numbers, spouses, etc. and ensure that the database has up-to-date information.
• Grow the RMH database of directors of operations, training managers, supervisors, general managers, and managers of McDonald’s restaurants.
• Regularly share information/updates about RMHC, share inspirational stories, their organization’s fundraising results, and their impact, as well as ask for feedback and suggestions for ways to further engage them with RMHC. Re-establish McDonald’s Difference e-newsletter.
• Review QSRsoft monthly and learn how to sort and analyze data and results.
• Manage monthly, quarterly and annual communication to owner/operators which would include Round Up numbers, event information, global messages and friendly “touch base” meetings and calls
• Launch annual program reviewing RU total results by owner/operator organization and individual restaurant to create “frameable” one pager. Deliver to owner, possibly thru manager meetings, to celebrate success.

Director of Operations/Supervisors/General Managers

• Analyze the current Round-Up incentive program with pins, t-shirts, hats, and gift cards. Learn about incentives used by other chapters. Research other incentive options like Door Dash delivery of doughnuts, cookies, etc. or items that can create excitement at the restaurant level.
• Work with merchandise companies to create an exciting program that rewards the managers and crew with new and different items that are cost effective and motivational. Maintain inventory and order more when necessary. Work with Chief Philanthropy Office on annual budget for the program.
• Manage incentives monthly and visit as many restaurants as needed with the “Publishers Clearing House” mentality to celebrate success. Deliver merchandise directly to restaurants that meet incentive requirements and create a party atmosphere and take fun photos of the event to share in the e-newsletter. Upload photos to Flickr for sharing and future use in RMH publications.
• Create opportunities to engage owner/operator in organization leadership, general management and key restaurant personnel in RMHC activities. Organize groups from owner/operator organization to visit a House program for a tour, volunteer for meal or cookie preparations, or any other volunteer opportunities.
• Understand McDonald’s PED and APP requirements and confirm that they are up and running in the restaurant
• Celebrate success through social media, selfies with GM and crew members and be the liaison between the managers and crew to build relationships.

Customer & Community

• Use QSRsoft to place customer-centric messaging directly in individual restaurants.
• Create customer recognition events that may include celebrations in the restaurant to reward customers with free coffee, apple pie, etc.
• Explore a program that celebrates and recognizes loyal customers to Round Up.
• Create RMH Nights (similar to Teacher Nights) at McDonald’s restaurants. Work within Owner/Operator organizations to prioritize dates and times at restaurants. Represent RMH with banners, giveaways, and decorations and generate excitement and provide education for customers and crew.

Alumni Ambassadors

• Maintain relationship with McDonald’s alumni and ensure that contact information, activity, and participation is maintained in the RMHC database
• Pair alumni with restaurants, if appropriate
• Create celebration of Alumni group 2 times a year

Expectations of RMHC Triangle Team Members

• Be an active, contributing member of the RMHC Triangle’s Top 5 Team
• Adhere to the RMHC Triangle’s Commitment to Excellence
• Respect and understand the differences between positions
• Be willing to pitch in and help in areas that do not fall directly within your position’s responsibilities

Qualifications

• High energy and passion for RMHC mission
• Bachelor’s degree preferred
• Bi-lingual, English and Spanish, desired
• Three years of nonprofit, food & beverage, or sales/marketing experience; Experience working with McDonald’s is a plus
• Valid driver’s license and willingness to travel
• Proficient in Microsoft 365 applications (Word, Excel, Power Point) and CRM software
• Excellent written, oral, and interpersonal communication skills. Ability to influence and engage people in a wide range of situations and build long-term relationships
• Critical thinker with a flexible and adaptable style; able to carry out both strategic and tactical activities
• Ability to work both independently without close oversight, but also a team player who will productively engage with others
• Strong time management skills with exceptional attention to detail
• Attitude of continual improvement and desire to be a part of a “Top 5” team of excellence
• Strong focus on our RMHC primary customers: guest families, donors and volunteers

Ronald McDonald House Charities of the Triangle offers a competitive starting salary, a strong, comprehensive benefits program and the chance to make a meaningful difference in the lives of the families we serve.

Salary and Benefits

Health, Dental, Vision, Life, 401K with up to 5% Employer match & Paid Time Off

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