Marketing Funnel Architect at Stockstotradecom, Inc – Austin, Texas

About Stockstotradecom, Inc

ABOUT US

StocksToTrade is a leading trading platform and education company serving active traders and investors. Millionaire Publishing is our financial education and newsletter publishing arm, producing premium research, alert services, and direct-response campaigns. Together, we reach hundreds of thousands of subscribers — and we need a skilled funnel builder who can design, wire up, and optimize the systems that drive our revenue.

THE ROLE

This is, first and foremost, a hands-on funnel building role. You will spend the majority of your time inside funnel platforms and marketing automation tools — constructing the subscriber journeys that take a cold prospect to a paying customer and then to a loyal, ascending subscriber. A critical part of that work is conditional marketing: building branching logic that adapts a subscriber's experience based on their behavior, purchase history, and engagement. You know how to build these systems because you've done it before — many times.

CORE SKILL AREAS

FUNNEL BUILDING

VSL & video sales funnelsWebinar & auto-webinar flowsFree + shipping offersUpsell / OTO sequencesOrder bump strategyHigh-ticket ascension paths

CONDITIONAL MARKETING

Behavioral tagging & segmentationIf/then branching sequencesPurchase-based path routingEngagement-triggered follow-upsRe-engagement & win-back flowsDynamic offer suppression

EMAIL AUTOMATION

Welcome & onboarding sequencesMulti-touch nurture flowsPromotional campaign buildsBroadcast + automation blendingDeliverability best practicesList hygiene & suppression logic

PLATFORMS & TOOLS

ClickFunnels or equivalent builderActiveCampaign, Keap, or similarKajabi or course platformHotjar / session recording toolsGoogle Analytics 4Hyros or attribution platform

ANALYTICS & TESTING

A/B and multivariate testingFunnel KPI tracking (EPC, CVR, AOV)LTV and ROAS analysisDrop-off identification & diagnosisReporting dashboard buildsMedia buyer coordination

DIRECT RESPONSE KNOWLEDGE

Offer structure & positioningWriting marketing copy that converts, copy review & funnel critiqueHook / lead / close frameworksSubscription & continuity modelsFinancial publishing conventionsAscension & monetization logic

Conditional marketing in practice

Every subscriber arrives with a history — what they clicked, what they bought, what they skipped. Conditional marketing means your funnels know this and respond accordingly. We expect this person to be skilled at building branching logic that serves a different path to a buyer vs. a non-buyer, an opener vs. a ghoster, a front-end customer vs. an ascension candidate. This is not an introductory skill — we need someone who has built these systems before.

CONDITIONAL LOGIC EXAMPLE

IF

Subscriber clicks VSL but doesn't purchase within 24 hours

THEN

Trigger 3-part objection-handling sequence with a time-sensitive offer

ELSE

Route to long-term nurture track with educational content and soft re-engagement

DAY-TO-DAY RESPONSIBILITIES

Build, own, and continuously improve full funnels across both brands — this is a hands-on execution roleConstruct acquisition, conversion, and ascension flows from the ground up using funnel builder and ESP/CRM platformsImplement conditional marketing logic across all funnel stages — behavioral tagging, branching sequences, and purchase-based path routingBuild and wire multi-touch email sequences with conditional branching based on opens, clicks, purchases, and engagement scoringSegment audiences so that each subscriber receives messaging matched to their behavior and purchase historyRun structured A/B and multivariate tests on pages, subject lines, CTAs, order bumps, and pricing — document results and apply learningsMaintain funnel KPI dashboards and deliver regular performance reports to leadershipPartner with media buyers to align traffic strategy with funnel entry points and back-end economicsAudit existing funnels for drop-off, logic gaps, and missed conditional opportunitiesBring natural curiosity to the work — digging into anomalies, studying what works, and always asking what to test next

REQUIRED SKILLS & EXPERIENCE

3+ years of direct, hands-on funnel building — you have personally built and launched funnels, not managed teams that didProven skill in conditional marketing: behavioral tagging, if/then branching, purchase-triggered routing, and audience segmentation inside an ESP or CRMDemonstrated results: specific examples of CVR, AOV, or LTV improvement through funnel builds and conditional sequencing you personally executedPlatform proficiency in at least one major funnel builder (ClickFunnels, Kajabi, or equivalent) and one ESP/CRM (ActiveCampaign, Infusionsoft / Keap, or equivalent)Ability to read, interpret, and act on funnel analytics — EPC, CVR, drop-off rates, ROAS — without hand-holdingWorking knowledge of direct-response copywriting structure — you can write copy that converts, review funnel copy critically, and give informed feedback that sharpens the workExperience managing multi-funnel workloads simultaneously in a deadline-driven environmentNatural curiosity: a genuine interest in understanding why subscribers behave the way they do, and using that understanding to improve the workHighly capable with AI tools and agentic AI — able to integrate AI-assisted workflows into funnel building, copy iteration, segmentation logic, and campaign optimization

PREFERRED SKILLS & EXPERIENCE

Background building funnels in financial publishing, trading education, information marketing, coaching, or paid newsletter and subscription businessesExperience with high-ticket ascension funnels and continuity/subscription revenue models, and coaching or course offer structuresSkill building multi-path funnels with advanced conditional logic — not just linear autoresponder sequences Familiarity with paid traffic platforms (Meta, Google, YouTube, native) and how funnel economics translate across information marketing, coaching, and publishing verticalsWorking knowledge of HTML/CSS sufficient to make funnel page edits without developer supportExperience with behavioral analytics tools — Hotjar, GA4, or session recording platformsHands-on experience using agentic AI systems to automate and accelerate funnel workflows — including content generation, A/B test hypothesis building, audience segmentation, and performance analysis

WHAT SUCCESS LOOKS LIKE

In 30 days: Full skills-led audit of existing funnels and conditional sequences completed — gaps identified, priorities ranked, quick wins in progressIn 60 days: First original funnel or major rebuild built and live, with conditional branching implemented and a testing plan in placeIn 90 days: Measurable improvement in CVR or AOV on at least one major funnel; conditional logic documented and systematized for repeatability

HOW TO APPLY

Submit your resume along with a skills-focused cover note that answers two specific questions: (1) describe a funnel you personally built — the structure, the conditional logic you implemented, and the measurable result; and (2) describe a specific conditional marketing sequence you architected and what behavior it was designed to respond to. Generic applications will not be considered. Show us what you've built.