Senior Manager, Brand at The Happy Group Inc – Rogers, Arkansas

Role Overview

The Senior Manager, Brand is a strategic marketing leader responsible for driving branded commercial growth through disciplined brand planning, portfolio and pipeline development, and best-in-class marketing investment management. This role plays a critical leadership position in shaping annual growth objectives, defining the branded product pipeline, and translating strategy into integrated marketing plans across media, retail, ecommerce, influencers, and events.

Brand & Commercial Growth Leadership

• Partner with Commercial leadership to help define annual and long-term branded growth objectives, including volume, revenue, and margin targets
• Lead brand planning using the 4Ps (Product, Price, Place, Promotion) and 3Cs (Consumer, Customer, Company) to drive branded annual volume growth
• Own development and management of the branded product pipeline, working cross-functionally with Operations, and Sales
• Translate strategy into clear, actionable annual brand plans with defined priorities, KPIs, and success metrics

Marketing Investment & Activation Leadership

• Lead and oversee all brand marketing investments, including Upper & Lower Funnel:
• Media
• Retail marketing (in-store and ecommerce)
• Influencer and creator partnerships
• Events and experiential marketing
• Ensure marketing plans are integrated, consumer-led, and aligned with annual plan
• Evaluate performance and optimize investment mix based on results and learning

Marketing Finance & Budget Ownership

• Own marketing financial management, including:
• Annual budget development
• Forecasting and phasing
• Ongoing decision oversight across all marketing GLs
• Partner with Finance to ensure strong ROI discipline, trade-off decision-making, and optimization against the annual budget
• Establish clear processes for tracking spend, performance, and learning

People Leadership

• Directly manage and develop two team members, providing clear priorities, coaching, and growth opportunities
• Key decision maker for agency partnerships
• Elevate the team from execution-focused to strategy-led brand thinking
• Foster a culture of accountability, collaboration, and continuous improvement
• Serve as a key marketing partner to Sales, Creative & Content, Insights & Analytics and Operations
• Communicate clearly and confidently with senior leaders, bringing recommendations backed by data and consumer insight

Living the Happy Egg Values

The right individual must consistently demonstrate Happy Egg’s values:

• Hungry to Grow – Curious, ambitious, and always pushing for growth
• Bias for Action – Moves ideas forward with speed and ownership. Doesn’t ask permission.
• In It Together – Builds strong partnerships and leads collaboratively
• Raise the Standard – Holds high expectations for themselves, the team, and the brand; always contemplating how to make this better, faster, simpler and cheaper.

Equal Opportunity Employer Happy Egg is dedicated to providing equal employment opportunities to all individuals. Employment decisions are made solely on merit, qualifications, and abilities. Pre-employment drug screening and criminal background checks are required after offer extended.

Experience & Qualifications

• Typically 7–10+ years of progressive marketing experience, ideally within branded consumer goods
• Proven experience leading brand pipeline, annual planning, and integrated marketing programs
• Understands interpreting and applying syndicated data tools such as Nielsen and SPINS to inform strategy, track performance, and identify growth opportunities
• Efficient in P&L management, forecasting and actualization processes
• Prior people management experience with a track record of developing talent
• Experience working closely with Sales and Analytics teams in a retail-driven environment preferred