Sr. Manager, Lifecycle Marketing in United States at Jobgether
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Job Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Sr. Manager, Lifecycle Marketing in United States.
This is a high-impact, hands-on leadership role responsible for shaping and scaling lifecycle marketing across email, SMS, CRM, and digital touchpoints for both B2B and direct-to-consumer audiences. You will own the strategy and execution of programs that drive engagement, conversion, and long-term customer value while ensuring a seamless experience across the entire lifecycle. Working at the intersection of data, content, and automation, you will manage segmentation architecture, campaign performance, and platform governance to maximize revenue impact. The role also includes serving as the primary HubSpot authority, ensuring CRM integrity, automation efficiency, and scalable marketing operations. In addition, you will contribute to eCommerce and website optimization initiatives that support campaign execution and digital growth. This position is ideal for a strategic yet execution-oriented marketer who thrives in fast-moving environments and enjoys building systems that scale.
- Own and optimize lifecycle marketing programs across email, SMS, automations, and triggered journeys for both B2B and DTC audiences, ensuring performance, compliance, and engagement.
- Lead campaign execution from briefing through deployment, QA, reporting, and post-campaign analysis, driving continuous improvement through structured A/B testing programs.
- Manage audience segmentation strategy across lifecycle stages, ensuring accurate targeting, personalization, and consent-based communication practices.
- Serve as HubSpot platform administrator, overseeing workflows, lists, integrations, CRM architecture, and user governance in collaboration with cross-functional teams.
- Partner with Sales Ops, Analytics, IT, and Field teams to align lifecycle programs with pipeline goals and in-market priorities.
- Support SMS strategy development, including platform evaluation, compliance framework, audience planning, and rollout execution.
- Contribute to site operations by supporting landing page builds, eCommerce promotions, lead form optimization, surveys, and digital performance tracking.
Requirements:
- 7+ years of experience in lifecycle marketing, CRM, email marketing, or lead nurturing, with strong expertise in B2B program management and pipeline-driven marketing.
- Hands-on HubSpot master user or admin experience, with strong knowledge of automation, segmentation, and CRM data structure.
- Proven ability to design and scale segmentation and lifecycle programs across multiple audiences or sub-verticals.
- Strong analytical skills with the ability to translate data into insights, reporting, and actionable optimization strategies.
- Excellent project management skills with the ability to manage multiple priorities in a fast-paced, cross-functional environment.
- Strong collaboration and communication skills, with experience working across marketing, sales, analytics, and IT teams.
- Proficiency with marketing and analytics tools such as Google Analytics, Google Tag Manager, and Google or Microsoft productivity suites.
- Experience in B2B2C, beauty, skincare, medical aesthetics, wellness, or related industries is a plus, along with familiarity in eCommerce platforms and CRM tools like Salesforce.
Benefits:
- Competitive base salary ranging from 121,000 to 145,000 USD, plus bonus eligibility based on performance.
- Comprehensive medical, dental, and vision insurance coverage.
- Retirement savings plan with employer match (401k).
- Paid time off, paid holidays, and additional region-specific leave benefits.
- Health and wellness support including FSAs, HSAs, and supplemental insurance options.
- Company-paid life, disability, accident, and other insurance coverage.
- Flexible remote work environment (remote eligible role).
- Additional perks including pet insurance and long-term incentive opportunities depending on role level.