Social Media Marketing Coordinator in Holland, Michigan at Waseyabek Development Company

Job Description: Social Media Marketing Coordinator

Position Summary

The Social Media Marketing Coordinator is responsible for managing and growing the company’s social media presence across one or more platforms. This role focuses on creating, scheduling, and publishing content; engaging with followers; monitoring brand interactions; and collaborating with internal teams to promote the company’s products and services through effective social media strategies.

Key Responsibilities

• Manage and maintain company social media accounts, including content creation, scheduling, and publishing.
• Monitor online activity across departments and geographical areas to ensure adherence to company guidelines and best practices
• Engage with audiences by responding to comments, messages, and tagged content in a timely and professional manner
• Research and analyze buyer and consumer personas to guide content and campaign strategies
• Track, analyze, and report on social media KPIs and performance metrics
• Collaborate with marketing, sales, and other teams to align social media efforts with overall brand and business objectives
• Stay current on social media trends, tools, and platform updates
• Support web content publishing and collaborate on basic webpage design as needed.
• Manage company swag inventory and vendor relationships, including sourcing, ordering, budgeting, and distribution for internal and external initiatives.
• Create, edit, and distribute a monthly internal company newsletter to promote engagement, share updates, and reinforce company culture.
• Produce and coordinate marketing collateral such as business cards, flyers, and networking materials, ensuring accurate branding and timely delivery.

Required Skills and Competencies

• Strong understanding of major social media platforms and their best practices
• Ability to multitask, prioritize, and manage time effectively
• Critical thinking and problem-solving skills
• Highly organized, detail-oriented, and self-motivated
• Ability to work both independently and collaboratively in a team environment
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build and maintain relationships

Preferred Skills

• Experience developing and implementing a corporate social media strategy
• Strong public speaking skills, with the ability to influence public perception through audience engagement
• Proficiency in creating professional business-focused social media posts
• Experience identifying opportunities to strengthen brand awareness and engagement

Requirements

• Ability to work independently and cross-functionally in a matrix organization
• Strong organizational and communication skills
• Proven ability to identify opportunities for strategic improvement and execute effectively
• Proficiency with social media platforms and social media management tools

Compensation

• $15 – $30 per hour, depending on experience