Marketing Coordinator - Social Media in Orange, California at Astiva Health

SUMMARY: The Marketing Coordinator will support both the Sales and Marketing Departments. In this role, the coordinator will be responsible for supporting department activities that support organizational growth and branding.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Support the department through the development and implementation of marketing campaigns and projects
• Work cross functionally with various teams to identify and collect the resources required for each assigned project
• Establish professional relationships with outside production vendors and agencies to assist in coordination of marketing activities
• Support Sales and Marketing leadership to manage deadlines, project budgets and prepare reports for each campaign
• Participate in website review and updates as needed
• Regular and consistent attendance
• Develop and curate engaging content for social media platforms (LinkedIn, X (Twitter), Instagram and Facebook
• Schedule a minimum of two posts per week on social media platforms
• Assist in the creation and editing of written, video, and photo content.
• Maintain unified brand voice across different social media channels.
• Monitor social media channels for industry trends.
• Interact with users and respond to social media messages, inquiries, and comments.
• Understand all publishable content must abide by Centers for Medicare & Medicaid Services (CMS) rules and regulations
• All other duties assigned as needed

OTHER SKILLS and ABILITIES:

• Understanding of senior healthcare is a plus
• Understanding of social media trends is a plus
• Basic knowledge of Canva and Photoshop is a plus
• Knowledge of video editing software is a plus (FinalCut, Adobe Premiere)
• Knowledge of social media management tools are a plus (Hootsuite, Monday)
• Able to speak a second language is desired (Vietnamese/Korean/Chinese/Spanish)

BENEFITS:

• 401(k)

• Dental Insurance

• Health Insurance

• Life Insurance

• Vision Insurance

• Paid Time Off

• Free catered lunches

EDUCATION and/or EXPERIENCE:

• High School diploma required
• Bachelor’s degree in Marketing, Communications or other related field
• Strong organizational skills required
• Able to build and foster strong working relationships with both internal and external stakeholders
• Excellent communication skills both oral and written
• Detailed understanding of technology including website optimization, desktop computer and telephone system
• Able to meet deadlines in a fast paced environment
• Travel is required for event planning, event pre-meetings and event attendance
• Must be able to present professionally