Senior Paid Media Specialist at Daily Wire – Nashville, Tennessee

Senior Paid Media Specialist

The Daily Wire is seeking a Paid Media Specialist Google Ads & Bing Ads to execute and optimize paid media campaigns that drive audience growth and engagement across our platforms. This role is responsible for hands-on management of Google Ads and Microsoft/Bing campaigns across Search, YouTube, Performance Max, Display, and Discovery, using data-driven strategies to maximize performance, efficiency, and scale in a fast-paced media environment.Primary Responsibilities

• Execute and manage paid campaigns across Google Ads, Microsoft Ads, Apple Search Ads, Amazon Ads, and related platforms
• Build and maintain campaigns, including audience setup, conversion tracking, budgets, bid strategies, and troubleshooting
• Monitor performance daily and weekly; adjust bids, pacing, creative rotation, and targeting to hit KPIs
• Analyze platform data and apply insights to ongoing campaign optimization
• Plan and execute A/B tests across creative, bidding, audiences, landing pages, and Performance Max structures
• Maintain optimization schedules, testing documentation, and performance tracking systems
• Coordinate with digital publishers and manage weekly status updates and action items
• Support monthly performance reporting and stay current on platform updates, algorithm changes, and best practices

Experience & Requirements

• 1-3 years of experience in paid [campaign execution
• In-depth knowledge of paid media strategies
• Smart bidding strategies (tCPA, tROAS, Maximize Conversions, etc.)
• Performance Max setup and optimization
• YouTube campaign structure and creative requirements
• Keyword analysis, expansion, and negative keyword strategies
• Budget/pacing and billing
• Strong familiarity with Microsoft Excel and Google Sheets

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