Marketing Specialist - States at MGMA-ACMPE – Denver, Colorado

Living the vision of "Advancing the business of healthcare today for a better tomorrow," Medical Group Management Association (MGMA) works to perpetuate success throughout the healthcare industry as the premier association for professionals who lead medical practices. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create meaningful change in healthcare. We believe the future is what you make it, and we’re here to support the people who are ready to make the world a better place. Tomorrow will be remarkable because MGMA is here to help.

The Medical Group Management Association (MGMA is looking for a Marketing Specialist - States to join our Denver/hybrid team.

The Marketing Specialist – States is a is responsible for executing chapter-level marketing campaigns that support membership acquisition, engagement, and retention. This role brings a high degree of technical marketing proficiency and execution discipline, partnering with Association Managers and chapter leaders to deliver effective, scalable marketing experiences across channels. The specialist is accountable for high-quality execution, optimization, and performance reporting, with defined chapter strategy but does not define chapter strategy.

Essential Functions:

Campaign Execution & Delivery

• Execute state chapter marketing campaigns supporting membership acquisition, engagement, and retention.
• Build, deploy, and manage email, digital, and lifecycle campaigns using established tools, templates, and standards.
• Translate direction from Association Managers and chapter leaders into campaign plans, timelines, and deliverables.
• Coordinate campaign assets, messaging, and deployment across channels.
• Ensure campaigns are delivered accurately, on time, and in alignment with brand and compliance standards.
• Other duties as required and necessary to ensure the success of the organization.

Technical Marketing Execution

• Serve as the technical execution expert for chapter marketing, including email marketing, automation, segmentation, and quality assurance.
• Maintain campaign calendars, workflows, and execution checklists.
• Apply marketing best practices to improve deliverability, engagement, and conversion.
• Support testing, experimentation, and optimization within defined parameters.

Performance Reporting & Optimization

• Track and report on campaign performance against defined goals and benchmarks.
• Analyze results and surface insights for Association Managers and marketing leadership.
• Recommend tactical optimizations to improve outcomes such as timing, messaging, targeting, and channel mix.
• Maintain documentation and playbooks to support repeatable, scalable execution.

Collaboration & PDLC Participation

• Partner with Association Managers as the execution arm of chapter marketing.
• Collaborate with national marketing, membership, and technology teams to ensure coordinated delivery.
• Participate in the Product Development Lifecycle (PDLC) as a go-to-market execution partner during build, launch, and optimization phases.
• Support local chapter needs while aligning to national priorities and standards.

Supervisory duties:

• None.

Knowledge, skills and abilities:

• Ability to consistently promote, support, work, and act in a manner in support of MGMA’s mission, vision, and values/behaviors.
• Strong working knowledge of marketing execution best practices, including email marketing, digital campaigns, lifecycle communications, and audience segmentation
• Demonstrated ability to execute high-quality marketing campaigns end to end, translating direction and requirements into accurate, timely, and effective delivery
• Strong technical proficiency with marketing automation tools, email platforms, and campaign deployment workflows
• Ability to build, manage, and execute campaigns using established templates, standards, and processes while maintaining attention to detail and execution discipline
• Knowledge of marketing analytics and performance metrics, with the ability to track results, interpret data, and surface insights to inform tactical optimization
• Ability to apply testing, experimentation, and optimization techniques within defined parameters to improve engagement and conversion outcomes
• Strong organizational and time management skills with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously
• Ability to collaborate effectively with Association Managers, chapter leaders, and cross-functional partners as the execution arm of chapter marketing
• Ability to operate effectively in a federated or matrixed environment, balancing local chapter needs with national standards and priorities
• Strong written and verbal communication skills to coordinate campaign requirements, execution details, and performance reporting
• Ability to follow established brand, compliance, and quality standards while exercising sound judgment in execution decisions
• Proactive problem-solving skills with the ability to identify execution risks, escalate issues appropriately, and recommend improvements

Education:

• A Bachelor’s degree in Business Administration, Communications, Marketing, or related field is preferred.

Experience:

• 4+ years of hands-on marketing execution experience.
• Experience working with associations, chapters, or membership-based organizations preferred.
• Experience operating in a federated or matrixed environment preferred.
• Familiarity with healthcare organizations and practices preferred.

An equivalent combination of education and experience may be substituted on a year for year basis.

Additional Requirements/Licenses/Certifications:

• Must have reliable transportation.
• Must have valid driver's license.

Working environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Will need to attend conferences and MGMA events in various locations around the United States on a regular basis.
• Work is generally performed in an indoor, professional office environment.
• This role routinely uses standard office equipment such as computers, phones, photocopiers, etc.
• Regular, predictable attendance is required.

Physical Activities:

The physical demands described here are representative of those that must be met by employees in this role, to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, employee is regularly required to successfully interact and accurately exchange information using the following suite of verbal and non-verbal communication skills critical to expressing oneself and conducting professional interactions on behalf of the business:

• Ability to read, write, edit
• Ability to converse, discuss, convey
• Also includes interactive engagement with software applications, computer graphics, and the ability to conduct internet research.

While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following observational abilities:

• Ability to perceive, identify, recognize
• Ability to detect, determine, discern, judge
• Ability to assess, estimate, compare

This is a largely sedentary role, so employee must be able to remain in a sedentary position while focusing for extended periods of time throughout the workday. Position also requires occasional movement inside the office to access file cabinets, printers, etc.

While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following operational abilities:

• Ability to operate PC/keyboard and other office productivity equipment
• Ability to position self to traverse/navigate around typical office setting
• Ability pull/push, lift, open/close, grasp/manipulate, transport up to 10 lbs.

Why Work for Us:

MGMA prides itself on providing team members from all walks of life with an inclusive work environment and comprehensive benefits package, including medical, dental, and vision coverage, life insurance, and both short- and long-term disability. We invest in our employees' growth with a 401(k) plan featuring company match, profit-sharing, and professional development opportunities. We prioritize work-life balance through a hybrid work schedule, an employee assistance program, and a generous time off package, which includes three weeks of vacation, 80 hours of sick time, and 11 paid holidays. From a flexible spending account and on-site fitness center to volunteer opportunities and tuition assistance, MGMA is committed to giving employees a well-rounded and gratifying employment experience.

We are an equal opportunity employer. All applicants shall be considered according to their individual qualifications, abilities, experience, and other employment standards. There will be no discrimination due to gender or gender identity, race, religion, color, national origin, ancestry, age, disability, sexual orientation, veteran/military status, or any other basis protected by applicable law.

MGMA does not engage in immigration sponsorship or relocation assistance.

The application deadline is April 24, 2016. This may be extended in the event additional time is necessary to receive a sufficient number of qualified candidates. The approximate salary range for this position is $66,000- $88,000, depending on the skills, education, and experience of the candidate.

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