Marketing & Events Specialist at Gifthealth Inc – Columbus, Ohio

At Gifthealth, we're revolutionizing the way people experience healthcare by simplifying the process of managing prescriptions and health services. Our mission is to provide a seamless, personalized, and efficient healthcare experience for all our customers. We're a dynamic, innovative, and customer-centric company dedicated to making a positive impact on people's lives.

Position Summary

Reporting to the Marketing & Brand Manager, the Marketing & Events Specialist owns Gifthealth's yearly end-to-end conference and events program across the gastroenterology and pharma manufacturer spaces, overseeing logistics, vendor coordination, sponsorship dashboards, and sales team alignment. The Marketing & Events Specialist also drives Gifthealth's events-related social media presence and develops thought leadership content for both company channels and attendee amplification on LinkedIn.

We are seeking a Marketing & Events Specialist to partner closely with the commercial team to ensure seamless attendee experiences across a range of event formats, ensuring alignment with organizational goals, operational excellence, and compliance standards.

• Plans and executes end-to-end events, managing logistics, timelines, vendors, budgets, and on-site coordination to ensure high-quality execution
• Manages conference sponsorships, including evaluation, negotiation, fulfillment tracking, and ROI measurement through clear dashboards and reporting
• Owns the events calendar and pipeline, maintaining visibility into upcoming events, deadlines, dependencies, and resource needs across the organization
• Partners with commercial and sales operations teams to align event strategy with pipeline goals, target accounts, and sales enablement needs
• Drives social media and content promotion for events, coordinating pre-, during-, and post-event campaigns to maximize reach and engagement
• Coordinates on-site and pre-event marketing assets, including messaging, collateral, booth materials, and content distribution
• Conducts post-event reviews and reporting, analyzing performance, identifying learnings, and sharing insights to inform future event strategy and investment decisions

• Education:
• Bachelor's degree in marketing, communications, or a related field (Required)
• Formal training or coursework in project management, digital marketing, or event management (Preferred)
• Licensure/Certification: None
• Experience:
• 3-5 years of experience in event planning, marketing, social media, or a closely related role, with a demonstrated ability to manage multiple events or projects simultaneously (Required)
• Experience supporting operational processes in high-growth or scaling organizations (Preferred)
• Experience in agency work, healthcare, pharma, or B2B commercial environments (Preferred)
• Experience with social media scheduling or analytics tools (e.g., Sprout Social, Hootsuite, Agorapulse) (Required)
• Experience building and maintaining conference sponsorship dashboards (Preferred)
• Experience with CRM platforms (e.g., HubSpot) for attendee and pipeline coordination (Preferred)
• Knowledge, Skills, & Abilities:
• Knowledge of end-to-end event planning and conference logistics across varying event formats and investment levels; social media best practices, with working knowledge of LinkedIn and other relevant platforms for B2B promotion; fundamentals of content development and thought leadership strategy; and sponsorship management processes including deliverable tracking and vendor coordination (Required)
• Knowledge of commercial and sales operations workflows, including attendee coordination and field team alignment and event ROI measurement frameworks and post-event reporting best practices (Preferred)
• Project management and multi-event coordination skills (Required)
• Attention to detail skills (Required)
• Excellent written, verbal, and interpersonal communication skills (Required)
• Content creation skills, including social media copy and professional thought leadership drafts (Required)
• Vendor and stakeholder management skills (Required)
• Proficiency in Canva, Adobe Creative Suite, or similar for event materials and social content (Required)
• Ability to manage multiple events and workstreams simultaneously (Required)
• Ability to communicate clearly and proactively across commercial, marketing, and external stakeholders (Required)
• Ability to adapt quickly to shifting priorities, event formats, and evolving team needs (Preferred)
• Ability to work independently and take ownership of programs with minimal direction (Preferred)
• Ability to translate commercial goals into compelling event and content strategies (Preferred)

Work Environment

• Location: On-Site, Remote, or Hybrid
• Schedule: 8:00 A.M. to 5:00 P.M. Monday through Friday with night and weekend hours on occasion as determined by the needs of the business and travel to conferences and events throughout as required
• Regular meetings with internal Commercial, Sales Operations, Finance, and Product teams. This role will also regularly interact with attendees of on-site events and conferences.

• Must be able to remain in a stationary position for extended periods while writing or reviewing documentation
• Must be able to work on a computer for the entire shift
• Must be able to attend virtual meetings with cross-functional teams

Status: Full-time
FLSA: Exempt

Gifthealth is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, transgender status, national origin, age, disability, veteran status, or any other legally protected status.

We celebrate diversity and are committed to creating an inclusive environment for all employees. If you do not meet every requirement but still feel you would be a great fit for this role, we encourage you to apply!

This job description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties, or skills required of personnel. Gifthealth reserves the right to modify job duties or descriptions at any time.