Director of Operations at Mahaska County YMCA – Oskaloosa, Iowa

POSITION SUMMARY
Director of Operations
Full Time Exempt
Reports to the CEO

The Director of Operations leads the YMCA’s efforts to grow and retain membership, enhance community engagement, and strengthen the Y’s operations. This position is responsible for the overall strategy, planning, and execution of program and facility operations, membership, marketing, and communications initiatives that support the YMCA’s mission of youth development, healthy living, and social responsibility. The role combines strategic leadership with hands-on implementation to ensure exceptional member experiences, consistent messaging, and measurable growth in participation and community impact.

ESSENTIAL FUNCTIONS:

Lead all operations, including recruitment, retention, on-boarding, and member engagement strategies.
Develop and implement marketing plans that align with organizational goals, promote programs and services, and increase visibility in the community.
Oversee the design, production, and distribution of promotional materials, digital content, and advertising campaigns.
Manage all social media platforms, including content creation, scheduling, engagement, and analytics to build brand awareness and drive participation.
Maintain the YMCA’s website and digital presence, ensuring content is current, engaging, and consistent with YMCA brand standards.
Monitor membership trends, analyze data, and prepare regular reports to inform decision-making and track progress toward goals.
Collaborate with program and wellness staff to create integrated marketing campaigns and cross-promotional opportunities.
Ensure exceptional customer service standards at the front desk and throughout all member touch points.
Supervise and train membership staff, fostering a culture of teamwork, accountability, and mission-driven service.
Develop and oversee member feedback systems to continuously improve service quality and member satisfaction.
Coordinate community outreach and special events to promote the YMCA’s impact and attract new members.
Serve as staff lead for the Membership & Marketing Committee, providing leadership, meeting coordination, and actionable data to guide committee discussions and initiatives.
Work with committee members and volunteers to strengthen community relationships and develop innovative outreach ideas.
Maintain brand integrity and ensure all communications follow YMCA of the USA’s standards and guidelines.
Partner with the CEO and leadership team to support fundraising, annual campaigns, and community relations initiatives.
Manage the department’s budget, ensuring responsible use of marketing and membership resources.

QUALIFICATIONS:

Bachelor’s degree in Business, or related field required.
Minimum of 5 years of operations, membership, or community engagement experience, preferably in a nonprofit or YMCA environment.
Proven ability to develop and execute marketing strategies and track measurable outcomes.
Strong leadership and team management skills with experience supervising staff and coordinating volunteers or committees.
Excellent written and verbal communication skills, including proficiency in social media and digital communication strategies.
Proficiency in marketing software, CRM systems, website management, and social media platforms.
Strong analytical and organizational abilities.
Commitment to the YMCA mission and core values.

YMCA COMPETENCIES:

Mission Advancement: Promotes and supports the YMCA mission through effective storytelling and community engagement.

Collaboration: Builds relationships across departments and with community partners to strengthen impact.

Operational Effectiveness: Uses data-driven strategies to achieve membership and marketing goals.

Personal Growth: Demonstrates adaptability, creativity, and a willingness to learn.

WORK ENVIRONMENT & PHYSICAL DEMANDS:

Frequent interaction with members, staff, volunteers, and community partners.
Office environment with occasional requirements for event setup and attendance at community activities.
Occasional evening or weekend work for events or committee meetings.
Ability to lift up to 25 lbs as needed.

Awesome Perks Just for You! (and our Team)

When you join our team, you’ll enjoy:

Competitive Pay – Earn a great salary while making a difference!
Room to Grow – You will be joining a Worldwide Fellowship of YMCAs. We believe in developing our team and providing career growth opportunities. Start your Career with us, where you end up is up to you!
Work-Life Balance – Enjoy paid time off and holidays to recharge and relax.
Get Paid Faster – With our Work Today, Get Paid Tomorrow option, you won’t have to wait for payday!
Family-Friendly Benefits – Receive discounted child care and program fees to support you and your family.
Stay Active for Free! – Enjoy a free family YMCA membership—because your health matters too!
Flexibility that Fits You – We offer flexible schedules to help balance work and life.

Join us and enjoy a job that’s rewarding in more ways than one!