Local Marketing Manager at goop Kitchen – New York City, New York

About goop kitchen: goop kitchen is a chef-driven, primarily delivery and takeout, restaurant concept that was launched in 2021 by Gwyneth Paltrow’s lifestyle brand, goop. It brings together clean, nutrient-dense ingredients with top-tier culinary expertise and a digital-first approach. The menu is designed to satisfy — featuring comforting, flavor-packed bowls, salads, handhelds, rotisserie chicken, and pizzas, all made without refined sugars or processed ingredients. It’s clean food, with zero compromise on flavor. goop kitchen currently has nine locations in Southern California and is actively expanding.

Position Overview: The Local Market Manager, New York will be responsible for connecting with local communities and increasing awareness of goop kitchen openings in New York locations including Manhattan and Brooklyn. This role bridges corporate strategy and local execution — ensuring every touchpoint reflects our brand values while driving guest engagement and sales. Ideal candidates will have previous experience in retail launches, community marketing, promotions, media and store operations. We are looking for highly passionate individuals who thrive in dynamic environments, are comfortable juggling multiple projects (read: openings) while also executing against processes and playbooks that are prebuilt (but always open to optimization!).

Key Responsibilities

Integrated Marketing

Execute and enhance existing go-to-market playbooks for new restaurant openings across both new and existing markets, leveraging tactics including but not limited to email outreach, canvasing, direct mail, OOH advertising, and more.

Leverage established frameworks that span integrated marketing and operations to ensure consistent, high-quality launches.

Project Management

Use project management tools to track progress, assign tasks, and ensure adherence to timelines across multiple simultaneous openings.

Communicate proactively with stakeholders to address roadblocks and keep projects on schedule.

Community Marketing

Cultivate and maintain strong relationships with local businesses, key opinion leaders, influencers, and like-minded brands. Execute community engagement programs designed to boost brand affinity, drive trial, and enhance market presence.

Operations

Work directly with the corporate operations team and restaurant operators to execute local marketing plans and adjust strategies based on business needs.

Support operators with marketing requests, ensuring alignment with brand strategy and tone.

Marketing

Partner with the corporate marketing team to localize brand strategies, develop collateral, and execute market-specific campaigns.

Ensure all community outreach and marketing initiatives reflect goop kitchen’s brand values and visual identity.

Budget Management

Manage assigned market budgets for openings and ongoing initiatives.

Monitor spend and adjust tactics as needed to stay within budget while achieving marketing goals.

Partner Management

Collaborate with existing partners (e.g., PR agency) and source/manage new partners (e.g., local ground agencies, contractors) to support openings and Local objectives.

Oversee local PR, influencer engagement, and community marketing efforts.

Reporting + Analytics

Track and report on KPIs for all local marketing efforts, including awareness metrics, guest acquisition, sales impact, and ROI.

Provide post-mortem reports after each opening or campaign, with actionable insights for future initiatives.

Monitor competitor activity in assigned markets and share learnings with the broader team.

Qualifications:

5–7 years of marketing experience, with a focus on regional, local, or field marketing.

Proven track record of executing multi-channel marketing plans that drive measurable results.

Strong project management skills and proficiency with project management tools.

Excellent communication and relationship-building skills.

Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.

Passion for clean, chef-driven food and wellness.

Experience working closely with operations is a plus!

What We Offer:

Competitive salary and benefits package.

Free goop kitchen lunch everyday.

goop kitchen employee discount.

Opportunity to work in a dynamic and innovative environment.

A chance to make a meaningful impact on a growing brand.