Business Development Manager - National Accounts at Appearance Technology Group – Farmington, Michigan

Position Summary

We are seeking a results-driven National Account Manager / Business Development Manager to lead the growth and management of strategic accounts within the collision repair industry. This role is responsible for maintaining and expanding relationships with established customers while driving new business development—particularly with multi-site operators (MSOs) and regional/national accounts.

The ideal candidate combines strong account management skills with a hunter mentality, capable of identifying opportunities, closing new business, and delivering long-term value to customers by leveraging candidate’s existing relationships with our industries largest national accounts.

Key Responsibilities

Account Management & Growth

• Manage and grow a portfolio of key national and regional accounts within the collision repair space
• Build and grow strong, long-term relationships with decision-makers across multiple levels (procurement, operations, ownership)
• Develop and execute account plans to increase market share maintaining customer retention
• Conduct regular business reviews to align on performance, opportunities, and strategic initiatives with key accounts
• Ensure high levels of customer satisfaction through proactive communication and creative problem-solving
• Analyze account analytics and live purchasing data to identify trends, uncover sales opportunities, and drive sales growth

Business Development

• Identify, target, and acquire new multi-site operators (MSOs) and high-value regional accounts
• Develop and manage a robust pipeline of opportunities within the collision repair industry
• Lead negotiations, pricing strategies, and contract agreements with national accounts
• Partner with internal teams to deliver tailored solutions that meet customer needs

Market & Industry Engagement

• Maintain deep knowledge of collision repair trends, MSO consolidation, and competitive landscape
• Attend industry events, trade shows, and customer locations to build brand presence and relationships
• Provide market feedback to leadership, marketing, and product development teams

Cross-Functional Collaboration

• Work closely with operations, supply chain, marketing, and technical support teams to ensure seamless execution
• Coordinate onboarding and implementation for new accounts
• Advocate for customer needs internally to drive continuous improvement

Qualifications

• Bachelor’s degree in Business, Sales, Marketing, or related field (or equivalent experience)
• 5+ years of experience in key account management, national accounts, or B2B sales
• Experience in manufacturing, distribution, or consumable products preferred
• Strong understanding of the collision repair industry and MSO landscape highly desirable
• Proven track record of managing large accounts and closing new business
• Excellent negotiation, communication, and presentation skills
• Ability to travel as needed (often 30–50%)