Digital Marketing Specialist at HA-INTERNATIONAL LLC – Chicago, Illinois

Build campaigns. Shape stories. Drive growth—in an industry that quite literally builds the world.

The products we support are behind the infrastructure, equipment, and technology that power everyday life.

We’re looking for a Digital Marketing Specialist who’s excited by the opportunity to bring a highly technical, industrial product portfolio to life through modern marketing. This isn’t about flashy consumer trends, it’s about translating complex solutions into compelling stories, building smart campaigns, and driving measurable growth in a B2B environment.

If you enjoy turning technical products into engaging content, using automation and AI to scale impact, and working in an industry that’s foundational and evolving, this role offers something different in the best way.

You’ll elevate our digital presence and help position our products in a way that resonates with customers who rely on precision, performance, and innovation.

Essential Functions

What You’ll Do

Marketing Automation & Campaign Strategy

• Design, build, test, and optimize automated workflows for lead nurturing, email marketing, and customer journeys
• Partner with internal teams to refine segmentation, lead scoring, and personalization strategies
• Track performance and continuously improve campaigns based on data and insights

Social Media & AI-Driven Content Creation

• Plan, create, and publish content across key platforms using HubSpot
• Leverage AI tools to produce engaging video, image, and written content—and help evolve our tech stack
• Use HubSpot’s AI (Breeze) and other tools to accelerate content development
• Monitor trends, analyze performance, and optimize engagement strategies

Website & CMS Management (HubSpot)

• Build and manage web pages, landing pages, and blogs within HubSpot CMS
• Customize templates and enhance content with compelling visuals and media
• Monitor site performance and implement SEO best practices
• Conduct A/B and adaptive testing to improve user experience and conversions

Cross-Functional Collaboration & Projects

• Support tradeshow marketing (graphics, booth assets, and coordination)
• Partner with Product Managers to develop product-focused content (launches, case studies, campaigns)
• Contribute to broader marketing initiatives and projects as needed

Skills and Qualifications

Tools & Tech You’ll Work With

• HubSpot Marketing Hub & CMS (core platform)
• Google Analytics, Hotjar (web insights)
• Google Ads, Facebook Ads, LinkedIn Ads (paid campaigns & attribution)
• Canva, Adobe Creative Suite, Google Workspace
• Salesforce and other integrated tools
• AI tools like ChatGPT, Copilot, Gemini, Perplexity, and creative AI platforms

What You Bring

• Bachelor’s degree in Marketing, Communications, or related field
• 1–3 years of hands-on experience with HubSpot Marketing Hub and CMS
• Proven experience building and optimizing marketing automation workflows
• Strong experience with social media platforms and digital advertising (Google, Facebook, LinkedIn)
• Ability to manage web pages, landing pages, and campaigns within HubSpot
• HubSpot certifications (required) and proficiency with HubSpot AI tools
• Experience with design tools (Adobe InDesign, Photoshop, Canva) and Google Workspace
• Comfort using AI tools to enhance content creation and productivity

How You Work

• You’re both creative and analytical—you love testing ideas and proving what works
• You’re organized and strategic, able to manage multiple campaigns and priorities
• You’re detail-oriented, but don’t lose sight of the bigger picture
• You collaborate well and enjoy working across teams
• You’re curious, adaptable, and energized by new tools and technologies

Why This Role? This is an opportunity to take ownership of a modern, tech-enabled marketing function—where automation, AI, and creativity come together to drive real business results. If you’re excited about building smarter campaigns, experimenting with new tools, and making a measurable impact—we’d love to meet you.

Travel

Up to 10%

Supervisory Responsibilities

None

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