AI Studio-VP of Marketing & Communications at Trellance LLC – Tampa, Florida

About AI Studio

Artificial intelligence has moved from a software trend to essential industry infrastructure - and AI Studio is the credit union movement’s answer to that shift. We are the first-of-its-kind AI Center of Excellence founded by and built specifically for credit unions: a trusted guide helping 4,600+ institutions not just survive the AI transformation but thrive through it.

We offer a comprehensive suite of services to meet credit unions where they are - and move them forward. From understanding AI, to evaluating it safely, to realizing its value with confidence. The result: credit unions that can move faster, at a lower cost, and with reduced risk - while protecting and deepening the member relationships that make this industry unlike any other.

We aren’t starting from zero; we are already embedded with credit union clients, learning and building in real time. You won't just be building something new - you'll be closing the AI Gap and defining what responsible, human-centered AI looks like for one of the most purpose-driven industries in the world.

Position Summary

The Vice President of Marketing & Communications is the architect of how the world sees, understands, and chooses AI Studio. This is not a traditional marketing role - it is a market-defining role. The ideal candidate is a seasoned executive who brings a unique blend of strategic brand leadership, growth marketing expertise, and polished communications skills to an organization on a mission to become the definitive AI partner for credit unions nationally.

This individual will own AI Studio's brand narrative, digital presence, thought leadership platform, and marketing performance - and will serve as a visible, credible ambassador for the organization at conferences, industry events, and executive engagements. Proficiency in AI-powered marketing tools, comfort navigating ambiguity, and a genuine passion for the credit union movement are essential.

This is a remote position with periodic travel required for team meetings, conferences, and partner engagements. Travel up to 25%.

Key Responsibilities

Brand & Communications Strategy

• Own and drive AI Studio's comprehensive brand and communications strategy - positioning AI Studio not as an option, but as the definitive choice for credit unions navigating their AI journey.
• Develop and maintain a clear, compelling, and consistent messaging framework that resonates with credit union executives, fintech leaders, solution providers, and board-level stakeholders.
• Create and execute a multi-channel communications strategy including digital, social, event, and other media to drive awareness, credibility, and preference.
• Serve as the guardian of AI Studio's brand voice across all internal and external touchpoints.

Website & Digital Presence

• Design, build, and maintain AI Studio's website and LinkedIn presence - ensuring it reflects brand standards, is AI-optimized for search and discoverability, and serves as a dynamic, high-converting hub for prospects and members.
• Develop, launch, and maintain the AI Studio member portal, including ongoing content management and user experience improvements.
• Oversee SEO/SEM strategy and ensure all digital properties perform against measurable traffic and engagement targets.
• Leverage AI-powered tools across functions to drive efficiency, personalization, and performance.

Thought Leadership & Industry Presence

• Lead the development and execution of AI Studio's thought leadership platform.
• Build and manage the LinkedIn presence and broader social media footprint for AI Studio leadership, including content strategy, ghostwriting, and engagement.
• Represent AI Studio with executive presence at industry conferences, webinars, panels, and partner engagements - serving as a compelling spokesperson for the organization.
• Cultivate and maintain AI Studio's visibility in trade publications, industry associations, and credit union media channels.

Marketing Strategy & Execution

• Develop, implement, and continuously refine AI Studio's marketing strategic plan - aligning strategy with tactical initiatives to meet growth and brand objectives.
• Oversee all marketing channels including digital, email, social media, event marketing, content marketing, and partner co-marketing.
• Manage all marketing materials, ensuring quality, consistency, and brand alignment across every deliverable.
• Collaborate with external agencies and vendors to extend marketing capabilities while maintaining brand control and budget discipline.
• Maintain a working knowledge of regulatory and compliance considerations relevant to marketing in the financial services space.
• Engage in voice of customer (VOC) strategy and leverage creative ways (beyond surveys) to gather insights
• Conduct market research to stay abreast of competitor activities, AI, and credit union trends

Performance Management & Reporting

• Define, track, and report on marketing KPIs and company performance metrics - presenting results to the Board, investors, and other key stakeholders as applicable.
• Regularly deliver analytics and insights on campaign performance, website traffic, audience engagement, and brand health.
• Financial responsibility, ensure responsible budget allocation and return on investment.
• Implement continuous improvement processes to optimize effectiveness.

Leadership & Organizational Contribution

• Serve as an integral, active member of the AI Studio team, contributing not only to day-to-day work but also strategic planning and company culture.
• Represent AI Studio with the highest degree of professionalism, integrity, and brand alignment in all settings - internal and external.
• Build and nurture relationships with credit union executives, fintech partners, solution providers, and industry associations on behalf of AI Studio.
• Foster a culture of innovation, accountability, and execution excellence.
• Perform other duties as required in support of AI Studio's mission and growth objectives.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field plus a minimum of 7 years of progressive marketing and communications leadership experience, with at least 3-5 years in a leadership role in a credit union or start up environment. OR High School Diploma or equivalent plus a minimum of 12 years of progressive marketing and communications leadership experience, with at least 3-5 years in a leadership role in a credit union or start up environment. Master's degree preferred.
• Demonstrated experience marketing within the financial services, fintech, or credit union industry strongly preferred.
• Proven track record of building and scaling brand presence for a growing organization.

Skills & Competencies

• Brand Strategy: Deep expertise in brand development, positioning, and management — with a demonstrated ability to differentiate a challenger brand in a competitive market.
• Digital Marketing: Strong command of SEO/SEM, content marketing, email marketing, social media, and digital analytics platforms.
• Communications: Exceptional written and verbal communication skills; able to distill complex AI and technology concepts into compelling, accessible narratives for diverse audiences.
• AI Fluency: Working knowledge of AI-powered tools and a genuine enthusiasm for integrating emerging technology into marketing operations.
• Thought Leadership: Experience developing executive content programs, including LinkedIn strategy, conference presentations, and industry publications.
• Analytics & Reporting: Strong analytical capability with experience presenting marketing performance and company KPIs to board-level audiences.
• Executive Presence: Polished, credible, and confident in high-stakes settings - including conferences, partner meetings, and media engagements.
• Project Management: Exceptional organizational skills with the ability to manage multiple priorities simultaneously in a dynamic, startup-paced environment.
• Relationship Building: Ability to cultivate trusted relationships with executives, partners, and industry stakeholders at all levels.

What We're Looking For

The ideal candidate for this role is more than a skilled marketer - they are a passionate advocate for the credit union movement who understands what it means to be mission-driven. We are looking for someone who:

• Is a motivated self-starter who takes initiative, works independently, and demonstrates strong judgment in ambiguous situations.
• Brings a dynamic, engaging style - able to inspire confidence in a room full of credit union executives as comfortably as in a one-on-one partner conversation.
• Approaches every partnership and relationship with respect, empathy, curiosity, and genuine professionalism.
• Thrives in a collaborative team environment and is willing to roll up their sleeves when the mission demands it. This is a hands-on working leadership job, e.g. design, build, adjust, etc.
• Is deeply curious about AI, fintech trends, and the evolving credit union landscape.
• Is detail-oriented; deeply understands the importance of “polish” and tailoring for the audience.
• Is coachable, resilient, and invested in their own professional development and that of the organization.

AI Studio, LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.