Branch Manager at Lower East Side People's Federal Credit Union – New York, New York

Branch Manager

Reports to: Chief Operations Officer (COO)

Requirements: Bachelor Degree and or at least 5 years of experience in related service

Employment Status: Exempt

Branch Manager Purpose:

The Credit Union Branch Manager is responsible for overseeing the daily operations of a credit union branch, ensuring excellent member service, and achieving financial goals. Here are the key responsibilities typically included in the job description:

Key Responsibilities

Branch Operations Management

• Daily Operations: Ensure timely branch opening. Ensure smooth daily operations by managing member services, loan processing, and product sales. This includes overseeing cash handling, Office supplies ordering, transaction processing, and maintaining branch security.
• Compliance: Regularly review branch activities to ensure compliance with credit union policies and regulatory requirements. This involves conducting audits and implementing corrective actions when necessary.
• ATMs: Ensure optimal functioning of ATM program and Core processor software and hardware; maintain contact with ATM processors and vendors,

Staff Management

• Hiring and Training: Recruit and train new employees, ensuring they understand their roles and responsibilities. Provide ongoing training to keep staff updated on new products, services, and regulatory changes.
• Performance Management: Conduct regular performance evaluations, provide feedback, and develop improvement plans. Recognize and reward high-performing employees to maintain motivation and morale.

Member Services

• Service Excellence: Foster a culture of excellent member service by setting high standards and leading by example. Address member complaints and issues promptly and effectively.
• Member Engagement: Develop strategies to enhance member engagement and satisfaction. This could include personalized service, member appreciation events, and feedback mechanisms.

Financial Management

• Budgeting and Reporting: Prepare and manage the branch budget, ensuring financial targets are met. Monitor financial reports and take corrective actions to address any discrepancies.
• Profitability: Implement strategies to increase branch profitability, such as promoting high-margin products and services, and optimizing operational efficiency.

Sales and Marketing

• Product Promotion: Actively promote the credit union’s products and services to meet sales targets. Train staff on effective sales techniques and product knowledge.
• Marketing Campaigns: Develop and execute local marketing campaigns to attract new members and retain existing ones. Collaborate with the marketing department to ensure consistency in messaging and branding.

Risk Management

• Regulatory Compliance: Stay updated on regulatory changes and ensure the branch complies with all relevant laws and regulations. This includes conducting regular risk assessments and implementing necessary controls.
• Fraud Prevention: Implement and oversee fraud prevention measures, such as transaction monitoring and staff training on fraud detection.
• Quality Control: Review new and closed accounts on a minimum weekly basis.

Community Involvement

• Community Outreach: Build relationships with local businesses and community organizations to promote the credit union. Participate in community events and represent the credit union in a positive light.
• Corporate Social Responsibility: Develop and support initiatives that demonstrate the credit union’s commitment to the community, such as financial literacy programs and charitable activities.

Preparing for the Role

• Education and Experience: While a high school diploma is often required, having a college degree in finance, business administration, or a related field can be advantageous. Gaining experience in various roles within a financial institution can provide a solid foundation for this position.
• Skills Development: Focus on developing strong leadership, communication, and organizational skills. Familiarity with financial software and regulatory requirements is also crucial.