Senior Trade Marketing Manager in United States at Jobgether
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Job Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Trade Marketing Manager in United States.
This role sits at the intersection of brand strategy, sales execution, and commercial planning, translating marketing vision into high-impact retail and channel activations across the U.S. market. You will define and execute 4P strategies (product, price, promotion, placement) to drive profitable growth across key categories and retail partners. Working in close partnership with Sales, Marketing, Finance, and Revenue Growth Management teams, you will shape customer-level business plans and ensure flawless in-market execution. The position combines strategic leadership with strong hands-on ownership of trade investment, performance tracking, and ROI optimization. It is a highly cross-functional environment where data-driven decision-making and commercial rigor are essential. You will also play a key role in elevating category performance through customer-specific strategies and joint business planning.
In this role, you will lead the development and execution of trade marketing strategies that maximize growth, profitability, and customer impact across key U.S. channels.
- Define and execute customer- and channel-specific 4P strategies, ensuring alignment between brand priorities and sales execution in the marketplace.
- Lead trade investment planning, tracking, and optimization, ensuring effective allocation of budgets and strong ROI across accounts.
- Partner with Sales, Marketing, RGM, and Finance teams to build integrated commercial strategies and annual customer business plans.
- Oversee pricing, promotion, and activation strategies in collaboration with cross-functional stakeholders to ensure consistent execution.
- Manage customer-level performance tracking, including P&L analysis, trade spend evaluation, and identification of growth opportunities.
- Ensure excellence in execution of trade activations, including measurement of effectiveness, compliance, and documentation of results.
- Support joint business planning with key retail partners and contribute to strategic decision-making at the customer level.
This position requires strong commercial expertise, deep CPG experience, and the ability to translate strategy into execution in a fast-paced retail environment.
- Bachelor’s degree in Business, Marketing, Finance, or related field.
- 8+ years of experience in consumer packaged goods, retail, or sales/trade marketing roles.
- At least 3 years in a managerial or strategic leadership capacity preferred.
- Strong understanding of 4P strategy, trade marketing principles, and customer business planning.
- Proven experience in P&L management, trade spend analysis, and data-driven decision-making.
- Ability to analyze complex business situations and translate insights into actionable commercial strategies.
- Strong communication, negotiation, and stakeholder management skills across cross-functional teams.
- Entrepreneurial, proactive mindset with strong problem-solving and execution capabilities.
- Competitive compensation aligned with experience and market standards
- Health, dental, and vision insurance coverage
- Retirement savings plans (e.g., 401k)
- Paid time off and flexible vacation policies
- Professional development and learning opportunities
- Inclusive and collaborative work environment
- Exposure to global brands and cross-functional strategic projects
- Opportunity to directly impact category growth and commercial performance.