Marketing Associate Director, Liquid Biopsy and MRD Products in United States at Jobgether
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Job Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Associate Director, Liquid Biopsy and MRD Products in United States.
This strategic marketing leadership role offers the opportunity to shape the future of oncology diagnostics through innovative product positioning and go-to-market execution. You will operate at the crossroads of clinical insight, market intelligence, and commercial strategy, driving impactful initiatives in liquid biopsy and minimal residual disease (MRD) solutions. Working in a highly collaborative and fast-paced environment, you will influence product development, campaign execution, and revenue growth. This position is ideal for a seasoned marketer who thrives on translating complex scientific concepts into compelling value propositions. You will partner with cross-functional teams to deliver data-driven strategies that enhance customer engagement and business performance. With a strong focus on innovation and patient impact, this role empowers you to contribute meaningfully to advancements in cancer care.
- Lead the development and execution of strategic marketing plans for liquid biopsy and MRD product portfolios, aligning with business objectives and market opportunities
- Collaborate cross-functionally with product management, sales, analytics, and clinical teams to define positioning, messaging, and go-to-market strategies
- Drive market segmentation, persona development, and customer insights to optimize targeting and campaign effectiveness
- Design and execute integrated marketing campaigns, including digital initiatives, events, and lead generation programs
- Partner with analytics teams to assess campaign performance, measure ROI, and refine strategies based on data-driven insights
- Support product roadmap development by incorporating market trends, competitive intelligence, and voice-of-customer feedback
- Develop sales enablement tools and marketing assets to support field teams and enhance customer engagement
Requirements:
- Bachelor’s degree in Marketing, Business, Life Sciences, or a related field; MBA or advanced degree preferred
- 10+ years of progressive marketing experience within life sciences, diagnostics, or healthcare sectors
- Proven expertise in oncology diagnostics, particularly in liquid biopsy and MRD solutions
- Strong ability to translate complex scientific and clinical data into clear, compelling marketing strategies
- Demonstrated experience managing cross-functional projects and delivering results in dynamic environments
- Excellent analytical, communication, and storytelling skills with a data-driven mindset
- Proficiency with marketing tools and platforms, including CRM and marketing automation systems
- Ability to travel as needed (approximately up to 20%)
Benefits:
- Competitive salary package with performance-based bonus opportunities
- Comprehensive healthcare coverage including medical, dental, and vision plans
- 401(k) plan with company matching and employee stock purchase program
- Generous paid time off starting from day one, plus holidays
- Tuition reimbursement and ongoing professional development opportunities
- Access to wellness programs and employee resource groups
- Remote work flexibility with a collaborative and supportive culture