Graphic Designer - Ecommerce at Duravent Group – Grand Rapids, Michigan

Who We Are:

The Duravent Group is a recognized global technology leader in the HVAC industry, first-to-market with innovations in venting systems. Founded in 1956, our $500 million + company is headquartered in Detroit, Michigan, and has 15 locations across Canada, Mexico and the United States. Duravent leads with best-in-class design and manufacturing capabilities, world-class distribution networks, and customer-first service and support. We ensure quality and drive safety through scientifically proven materials and unequaled engineering.

Duravent acquired Grand Rapids-based Hart & Cooley in 2021. A leader in the HVAC industry since 1901, the Hart & Cooley acquisition brings a legacy of quality and service, robust manufacturing and distribution capabilities, and a suite of trusted brands into the Duravent family.

As a combined company, Duravent is uniquely positioned as the next generation leader in interior climate technology industry. Our team of passionate professionals needs you! Come join us and help us build for the future!

This Role:

The Ecommerce Graphic Designer will be responsible for the development of digital design assets for online retailers, direct to consumer (DTC) website initiatives, customer portal digital elements and digital marketing campaigns including social media and trade media. This position will be based out of our Grand Rapids Innovation Center location working Tuesday and Wednesday in the office; the other days working remotely.

What You Will Do:

• Build digital creative and front-end marketing assets that educate and drive action by our various target audiences (distributors, contractors, architects, installers, pros and homeowners)
• Create visual rich content and alternate assets for online retailers including Amazon, The Home Depot, Lowe’s, Menard's and more with the goal of improving customer engagement and driving sales
• Create and design B2B and B2C marketing materials for digital media (social media / websites / digital ads / email marketing campaigns)
• Work closely and collaboratively with our Ecommerce team members to design visually compelling design assets and content for online retailers
• Work with marketing, product management, sales, engineering and other cross functional team members to produce digital content
• Shoot and edit product images (including 360’s) to ensure they are high-quality and appealing
• Adhere to brand guidelines, such as fonts and colors, for all branded materials
• Oversee digital freelance designers / suppliers (as needed) and ensure they stay on task, on time and on target

How You Will Do It:

• Engage our various target audiences and help move them through the marketing funnel to purchase
• Gain a deep understanding of our various target audiences and how they purchase through customer insights and market data
• Work cross-functionally with Ecommerce team members to identify products that need visual content and develop content that drives product sales
• Maintain smart sheets (a project tracking format) to ensure all projects are on time and on target

What We’re Looking for:

• Bachelor’s degree in graphic design, Visual Arts or a related field with a minimum of 2 years in an ecommerce environment
• 360-photography and photography editing experience is required
• Excellent teamwork and collaboration skills, with a history of using UX design principles to drive audiences through the marketing funnel to purchase
• Experience using Adobe creative suite, Figma and other design software
• A history of using AI to quickly design alternate assets
• Creative mindset, ability to scale rapidly, creating and executing design strategies and tactics
• Expertise in product photography and editing

What We Offer

• 401(k) with match
• Thirteen Paid Holidays
• Paid Vacation
• Paid Personal Time Off
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Long Term Disability Insurance
• Short Term Disability Insurance (variable per state)
• Life Insurance
• Flexible Spending Accounts
• Employee Assistance Plan

EEOC Statement

Duravent is an equal opportunity employer committed to making employment decisions solely on valid job requirements. We provide employment opportunities to all qualified applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity/expression, age, disability, or veteran status.