Director of Communications at VB Spine – Leesburg, Virginia

Director of Communications

Location: Leesburg, VA or Allendale, NJ
Company: VB Spine

Looking for a role where your voice and vision shape how a growing medical device company shows up to the world? At VB Spine, you’ll be part of a mission-driven leadership team responsible for building a clear, compelling, and trusted brand across employees, customers, and the broader healthcare community. We’re looking for a strategic, confident communications leader who can guide teams, influence executives, and navigate change with clarity and purpose.

As the Director of Strategic Communications, you’ll lead our brand, public relations, and internal communications strategy—partnering closely with senior leaders to ensure our story is consistent, authentic, and aligned to our values. You’ll drive everything from executive messaging and change communications to media outreach and global brand expansion, helping shape the voice of VB Spine as we continue to grow and enter new markets.

What You’ll Do:

Strategic Leadership

Set the overall vision and strategy for the company’s communications, ensuring alignment with business goals, culture, and evolving organizational needs.Lead cross-functional communication initiatives, including internal messaging and change management efforts that support employee engagement.Serve as a strategic advisor to senior leadership, helping translate business priorities into compelling, consistent communications. Serve as a core leader on cross-functional OUS markets team, partnering on overall expansion planning and owning communications strategy and execution as VB Spine enters and onboards new countries.Ensure the communications function supports and strengthens the company’s long-term strategy and values. Brand Management

Serve as guardian of the company brand, defining and evolving brand positioning, tone, and visual identity across all channels.Partner closely with marketing and commercial teams to ensure the brands of individual product portfolios align with the VB Spine brand.Oversee development of all marketing communications, including campaign messaging, collateral, digital assets, and creative execution.Direct agency relationships related to brand strategy, creative development, and marketing communications, holding partners accountable to quality, timelines, and budget. Public Relations & External Communications

Lead the development and execution of a proactive PR strategy to build company visibility and manage public reputation.Cultivate strong media relationships, oversee earned media outreach, and coordinate public-facing content such as press releases, executive thought leadership, and speaking opportunities.Guide media planning and ad buys in collaboration with agency partners and marketing, ensuring the right mix of channels and messaging for target audiences.Monitor industry narratives, competitor activity, and social sentiment to inform messaging and reputation management strategies. Employee Communications & Change Management

Own the internal communications strategy and cadence, ensuring employees receive timely, clear updates that build understanding, trust, and alignment.Lead communication planning for major change initiatives, partnering closely cross-functionally.Build leader and manager toolkits (talking points, FAQs) to help leaders communicate consistently and confidently.
Team Development & Executional Excellence

Direct, coach, and develop a high-performing communications team.Set a high standard for quality, clarity, and creativity across all content, providing hands-on feedback and mentorship.Cultivate a team culture that values collaboration, curiosity, and continuous improvement.Establish clear KPIs for communications activities and lead regular performance reviews to optimize impact, efficiency, and alignment with business objectives.

What You Bring:

Bachelor’s degree required, MBA preferred10+ years of work experience required7+ years medical device and marketing/sales experience preferred4+ years of people management experience highly preferredExcellent presentation and interpersonal communications skillsStrong analytical and problem-solving skillsAbility to manage multiple projects while delivering on established timelines Ability to be persuasive in the absence of organizational authorityMust be able to understand and work within complex interdivisional procedures and policies

Why VB Spine?

We believe in growing talent from within. At VB Spine, you’ll get the training, mentorship, and support you need to build a strong foundation in the medical sales field. You’ll work alongside a high-performing team, gain valuable operating room experience, and take your first step toward a rewarding and meaningful career.

Compensation:
Pay for this role is competitive and based on experience, with additional factors like territory requirements, qualifications, and performance taken into account. The typical pay range for this position is $175,000 – $225,000 annually, with potential for bonuses and incentives plus benefits.

VB Spine reserves the right to offer compensation outside of this listed range. Final compensation is determined on a case-by-case basis and considers a variety of factors including experience level, skillset, and market conditions.

Benefits include:

Comprehensive health, dental, and vision insurance 401(k) with company match Paid time off (PTO) and holidays Ongoing training and professional development opportunities Opportunity to grow within a fast-paced, dynamic company
The pay range for this role is:
165,000 - 225,000 USD per year(Leesburg)