Remote Social Media Marketing Specialist at Williams Executive Search, Inc. – St. Louis Park, Minnesota

We are looking for a highly skilled and creative Remote Social Media Marketing Specialist to manage, create, and optimize our brand’s digital presence. This role blends social media management, content creation, strategy development, community engagement, and paid advertising, making it ideal for a well-rounded digital marketer. The successful candidate will be responsible for growing our online presence, driving engagement, and executing effective social media campaigns.

• Develop and execute a comprehensive social media strategy across platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Create high-quality visual and written content (graphics, videos, captions, and blog posts) to enhance audience engagement.
• Manage and optimize paid social media campaigns to increase brand awareness and conversions.
• Monitor and engage with online communities, responding to comments, messages, and inquiries to build strong relationships.
• Analyze performance metrics and adjust strategies to improve engagement, reach, and ROI.
• Collaborate with internal teams to ensure brand consistency and align marketing goals with business objectives.
• Stay updated on social media trends, algorithms, and emerging digital marketing strategies.

• 2+ years of experience in social media marketing, content creation, and paid advertising.
• Strong understanding of social media platforms, analytics tools, and advertising strategies.
• Proficiency in graphic design tools (Canva, Photoshop) and video editing software is a plus.
• Excellent writing, communication, and creative storytelling skills.
• Ability to work independently and manage multiple projects in a remote environment.
• Knowledge of social media trends and ability to adapt strategies accordingly.

This role is perfect for a dynamic and results-driven social media marketer looking to make a significant impact in the digital space.