Marketing Manager (Full-Time) at Premier Bone & Joint Centers – Laramie, Wyoming

Plans, directs, monitors, coordinates, and manages all internal and external marketing activities for Premier Bone & Joint Centers. Oversees digital presence, brand management, internal communications, event coordination, and referral development.

Responsible for ensuring consistent brand messaging, supporting organizational marketing needs, strengthening referral relationships, and analyzing performance data to guide strategic decisions. Serves as a liaison between departments, community partners, and referring providers while advancing the organization’s visibility and growth.

Digital Marketing & Brand Management

• Maintain and update PBJC website content, ensuring accuracy and usability
• Lead SEO strategy and monitor performance metrics
• Manage Google Business Profiles and online directory listings
• Oversee online content including blogs, service updates, and announcements
• Ensure consistency in brand voice across all digital platforms
• Monitor and manage online reputation and patient reviews

Communications

• Develop and distribute internal and external communications
• Manage digital announcements, campaigns, and messaging
• Lead urgent and crisis communications (weather closures, provider updates, etc.)
• Ensure accuracy of all patient-facing information

Internal Marketing & Creative Production

• Coordinate production of branded print materials (brochures, flyers, signage, etc.)
• Maintain inventory and ensure materials meet brand standards
• Create and schedule social media content
• Support internal departments with marketing needs and initiatives

Events & Community Engagement

• Plan and coordinate events, outreach activities, and internal functions
• Manage event logistics, communications, and promotion
• Coordinate volunteers and provide on-site support
• Represent PBJC at community events

Business Development & Referral Relations

• Build and maintain relationships with referring providers and community partners
• Travel to PBJC service areas for outreach and engagement
• Strengthen referral pathways and communication processes
• Identify growth opportunities and service gaps
• Serve as liaison between PBJC and referring offices

Strategy, Analytics & Reporting

• Manage marketing budget and resource allocation
• Track and analyze digital performance, campaigns, and engagement metrics
• Monitor referral trends and community insights
• Coordinate with vendors and external partners
• Contribute to strategic planning and organizational growth initiatives

Interpersonal Skills

Compassion
Demonstrates professionalism and respect in all interactions with patients, staff, and community partners

Professional Image
Maintains a polished and professional appearance and represents PBJC positively

Analytical Skills
Evaluates marketing data and situations to make informed decisions

Flexibility/Stress Management
Adapts to changing priorities and manages multiple responsibilities effectively

Working Relationships
Builds and maintains strong relationships with physicians, staff, and external partners

Initiative
Works independently and takes ownership of responsibilities

Personal Growth
Seeks continuous improvement and professional development

Independence
Demonstrates ability to make decisions and solve problems autonomously

Other Duties
Performs additional duties as assigned to support organizational needs

Adherence to Facility/Departmental Policy

Attendance & Punctuality

• Maintain a good attendance record
• Arrive to work punctually
• Utilizes established time clock system appropriately

Confidentiality

• Observe confidentiality of information in regards to patients, physicians, and fellow employees; ability to maintain confidentiality under HIPAA standards

Staff Meetings/In-Services

• Participates in Premier Bone & Joint Centers and departmental in-services and staff meetings

Care of Environment, Equipment, & Supplies

• Maintains an organized and professional workspace
• Manages marketing materials and supply inventory
• Ensures proper use of equipment and reports issues as needed

Education

• Bachelors Marketing, Communications, Business, or related field - Required

Experience

• 3 – 6+ Years - Preferred

Physical Requirements

• Seeing - Must be able to read reports and use a computer - Constant
• Hearing - Must be able to hear well enough to communicate with physicians, medical staff, administrative staff and co-workers - Constant
• Speaking - Must be able to verbally communicate with physicians, medical staff, administrative staff and co-workers - Constant
• Grasping - Must be able to write and type - Constant
• Standing - Frequently
• Sitting - Frequently

Weight Demands

• Lifting - Must be able to lift 25 pounds or less - Occasionally

Working Conditions

Environmental Hazards
Fast-paced environment requiring high attention to detail and adaptability

Physical Hazards
Minimal risk; standard office and travel-related conditions

Unique Work Schedule/Travel

• Regular travel required for outreach and events
• Occasional evenings, weekends, or community events