Digital Marketing Specialist at Merchology – Plymouth, Minnesota

{Mur-chol-uh-jee | The science of company merch; the skill of creating and delivering custom-branded apparel and corporate gifts around the world.}

Merchology is a leading eCommerce retailer in B2B sales of co-branded merchandise including apparel, headwear, drinkware, gifts, and accessories. We are family-owned, people-powered, and we are adding to our #MerchTeam at our renovated HQ in Plymouth, MN. Come see why we are a three-time Star Tribune Top Workplaces award winner!

We are seeking a Digital Marketing Specialist to join our marketing team. Reporting to the Marketing Manager, the Digital

Marketing Specialist will support campaigns through content creation and cross-channel execution that strengthens Merchology’s brand presence, promotes retention, and helps drive qualified leads for customer acquisition. This position is a great opportunity for someone with early digital marketing experience who wants to grow their skills across multiple channels in a fast-growing eCommerce environment.

PRIMARY RESPONSIBILITIES

A successful Digital Marketing Specialist will show skill in the following areas:

• Support execution of multi-channel communication plans with direction from Marketing Manager including lookbook launches, ongoing campaigns, and seasonal initiatives across email, websites, social, paid, and print channels.
• Create compelling messaging and content primarily for email, website, social, paid, and print channels (ex. LinkedIn newsletters, online articles, email copy)
• Help coordinate marketing efforts and create content that supports customer acquisition and retention in collaboration with the Sales and Ecommerce teams.
• Partner closely with Product Strategy, Brand Activation, and Customer Success teams to develop communications materials to support cross-functional initiatives, including both broad marketing initiatives and targeted account-based efforts.
• Develop an understanding of the CRM lead lifecycle to support lead tracking, campaign coordination, and updates to marketing channels (ex. Automated email programs).
• Support website content updates (ex. articles) and SEO/GEO initiatives that improve Merchology’s organic visibility to help drive qualified traffic to Merchology.com.
• Report on marketing performance metrics across channels, primarily email, social, and lead activity, to monitor communication effectiveness using performance data.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in marketing, communications, English, or a related field.
• 0-2 years of experience in digital marketing, communications, or a similar role
• Excellent written and verbal communication and storytelling skills, with the ability to articulate complex ideas, collaborate effectively with cross-functional teams, and tailor messaging across channels.
• Experience executing communication plans for campaigns and cross-functional initiatives.
• Strong understanding of digital marketing channels and content best practices.
• Familiarity with marketing tools such as CRM systems, email marketing platforms, and CMS; experience with HubSpot and Shopify is a plus.
• Ability to thrive in a fast-paced environment, manage multiple priorities independently, and adapt to new content trends.
• Proactive, enthusiastic self-starter with a creative approach to problem solving.
• Ability to successfully contribute and collaborate in both in-person and remote work environments.

WHAT WE OFFER

In addition to an outstanding creative culture, authentically nice people, and interesting work, we have:

• Generous PTO (18 days per year)
• 8 company-paid holidays
• Hybrid work schedule for select departments
• 40 hours of paid volunteer time
• 401(k) with match
• Medical and dental insurance options, FSA, and HSA (with company HSA match), Critical Illness and Hospital Indemnity, Short- and Long-Term disability insurance options
• Company-paid life insurance
• Company-sponsored social events
• Premium brand partner discounts
• Employee-led Committees

LOCATION

• 3000 Niagara Lane North, Plymouth, MN 55447
• Remote hybrid role: Three days onsite and two optional remote days.

Salary:

• $55,000 - $62,000

INDUSTRY

? Business to Business eCommerce and Apparel

Merchology is an equal opportunity employer and certified Disability-owned Business Enterprise. We celebrate diversity and are committed to a workplace where personal and professional growth are achieved through inclusion. If you require disability resources to submit your application, please email jobs@merchology.com for assistance.