Global Marketing Specialist at MINA TRAINING AND CERTIFICATION INC – Fort Myers, Florida

Role Purpose

The Marketing Specialist is responsible for supporting the global growth and reach of Mobius Institute and Noria Corporation through creative initiatives and regionally tailored campaigns that strengthen collaboration with our 200+ Global Training Partners. Working closely with the Manager of Mobius Institute Marketing, this role ensures partner programs, branding, and lead-generation activities are aligned with Mobius standards while meeting the unique needs of each region and market.

Primary Responsibilities

• Campaign Development & Execution
• Create and deploy email and social media campaigns that support partner engagement, enrollment growth, and awareness of Mobius training and certification standards.
• Develop paid advertising toolkits and campaign kits that partners can easily localize and use within their own markets.
• Partner Branding & Creative Initiatives
• Produce custom branded graphics, presentations, and promotional kits that reflect Mobius Institute identity and can be co-branded by Training Partners.
• Support creative initiatives aimed at empowering Training Partners to market Mobius certifications effectively within maintenance and reliability engineering communities.
• Market Intelligence
• Monitor market trends across global regions relating to maintenance and reliability education, competitor positioning, and emerging digital engagement practices.
• Work with partners to ensure branding, presence, and lead-generation activities are appropriately tailored to local cultures, languages, and audience expectations.
• Surveys & Actionable Partner Insights
• Design and administer market surveys to Training Partners to gather actionable data on how Mobius Marketing and Business Development can further support partner success.
• Analyze survey outcomes and deliver practical recommendations to leadership teams to influence future campaigns, product positioning, and business development strategies.
• Concierge Support to Partners
• Serve as a first-touch marketing concierge for partner requests; including providing campaign materials, scheduling social media content, and helping assemble regional marketing kits.
• Coordinate with certification and business-development teams to deliver cross-functional support that enhances partner performance.

Key Performance Objectives

• Increased regional adoption of partner toolkits
• Growth in partner-driven leads and enrollments
• Consistent global branding compliance
• Actionable insights delivered from quarterly partner surveys
• Expanded digital reach

Success in This Role

Success means our Training Partners feel confidently supported, Mobius branding is globally consistent yet locally relevant, and partner feedback directly shapes how we grow together. The Marketing Specialist is a critical contributor to ensuring Mobius Institute remains the trusted worldwide leader in maintenance and reliability engineering education.

Qualifications & Skills

• Experience developing email and social campaigns
• Creative design capability for co-branded graphics
• Ability to collaborate across cultures and regions
• Familiarity with HubSpot, Canva, and paid advertising tools is a plus