Product Launch Creative Specialist at Honolulu Cookie Company – Honolulu, Hawaii

SUMMARY: Responsible for conceptualizing, planning, and producing high-quality graphics and photo/video content, while also developing and producing the in-store marketing materials that drive retail store traffic and conversion while meeting budgets.

DUTIES AND RESPONSIBILITIES:

• Adhere to and exemplify behaviors aligned with company core values.
  • Ho’ohana: We Work with Passion & Purpose
  • Pono: We Choose to do What is Right
  • Laulima: We Work Together
  • Mālama: We Care
  • Kuleana: We Take Ownership & Responsibility
• Foster a sense of teamwork and collaboration among team members by building an employee culture that is aligned with HCC values and operating principles. Ensure all employees are treated consistently, fairly, ethically, and respectfully
• Serve as the hands-on creator, shooting high-quality photography & video in-house as well as planning & executing photoshoots utilizing professional photographer for major product launches or features.
• Provide creative direction for photo and video shoots, including storyboarding, and prop styling.
• Edit, color-correct, and retouch photos and videos, ensuring they meet brand standards and platform specific requirements (e.g. printed signage, web, SM, email, in-store digital screens).
• Produce creative assets/deliverables to fit various formats to support a unified launch strategy.
• Organize and manage a library of creative assets.
• Design and develop compelling, brand-consistent, in-store promotional materials including, but not limited to, signage, light boxes, posters, graphics needed for product and window displays.
• Visit retail stores regularly to get feedback, determine opportunities and effectiveness of displays and ensure standards are met.
• Research and source new, innovative concepts, ideas and solutions for photography and in-store signage/graphics. Incorporate and propose while planning for future launches.
• Other duties as assigned.

SKILLS:

• Highly creative and detail-oriented
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing software
• Photography/Video Skills: Proven ability to operate DSLRs, lighting equipment, and sound equipment.
• Portfolio: A portfolio demonstrating experience in graphic design, in-store displays and product photography/video
• Project Management: Strong ability to manage multiple projects simultaneously, meeting tight deadlines
• Copy writing skills preferred

EDUCATION/EXPERIENCE:

• Bachelor’s degree in design in Marketing, Graphic Design, Communications, or Arts is highly preferred.
• 3+ years of experience in in-store marketing or creative marketing, with a strong background in photography/videography.

PHYSICAL DEMANDS:

• Ability to work in a fast-paced retail environment, including lifting/moving displays (up to 25 lbs)
• Use of personal vehicle to travel to store locations
• Able to sit or stand and walk throughout the scheduled work shift

This position is not available for remote work, candidate must be based in Oahu, Hawaii or relocate prior to pre-employment process.