Senior Communications Specialist at Dwyer Workforce Development – Baltimore, Maryland

About Dwyer Workforce Development (DWD)
Dwyer Workforce Development’s (DWD) mission is to provide comprehensive support to individuals who lack opportunity and aspire to pursue a career in the healthcare industry, alleviate a severe healthcare workforce shortage, and improve the lives of seniors and the community at large.
Position Summary
The Senior Communications Specialist will lead day-to-day content development and campaign execution across the organization. The ideal candidate brings a history of diverse marketing and communications experience, with a strong emphasis on exceptional writing skills. This role will own the development of written content across departments, drive email marketing strategy and execution, and ensure consistent, compelling messaging across all channels. The Senior Communications Specialist will bridge strategy and execution — translating organizational priorities into clear, engaging communications that drive awareness, engagement, and impact.
Key Responsibilities:
Writing & Content Development
• Write, edit, and proofread high-quality content for newsletters, email campaigns, scripts, speeches, web copy, website, social media, Power Point presentations, collateral materials and more.
• Partner with Programs, Career Services, and Development to translate initiatives into clear, engaging communications.
• Support leadership with executive communications, talking points, and thought leadership pieces.
Email Marketing & Campaigns
• Develop email strategy and execution: segmentation, copywriting, visuals, automation, and performance tracking
• Develop email campaigns to drive engagement, program participation, donor relations, and recruitment
• Optimize campaigns through A/B testing, list management, and data-driven adjustments
Digital & Multi-Channel Support
• Assist Communications Specialist with social media content, copy and campaigns across Facebook, Instagram, LinkedIn, and YouTube
• Support event communications, graduation programs, and other organizational initiatives
Analytics & Reporting
• Track engagement metrics and report on email performance
• Provide recommendations to improve communication effectiveness
Qualifications
• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or related field
• 3–5 years of professional communications experience
• Exceptional writing, editing, and proofreading skills
• Experience designing, executing, and optimizing email campaigns
• Familiarity with email and social media marketing and best practices
• Strong project management and organizational skills
• Ability to collaborate across departments and manage multiple priorities
Bonus Skills:
• Nonprofit communications experience
• Salesforce experience
• Basic graphic skills (Canva, Adobe, etc.)
Why Join DWD?
• Be part of a growing national mission-driven organization making a real impact in healthcare workforce development
• Work across departments, shaping communications that matter
• Grow your skills in strategic communications, multi-channel campaigns, and nonprofit storytelling
What We Offer
• Health, dental, and vision insurance
• Disability and life insurance
• 403(b) retirement plan with employer match
• Generous PTO and holiday pay
• A team that values flexibility, inclusivity, and collaboration

Apply Today and help us shape the future of healthcare—one Scholar at a time. Include your resume and a cover letter outlining what excites you about this opportunity.
Attach your resume and a cover letter outlining your interest in this position.
Join Our Team | Dwyer Workforce Development
EEO Statement: DWD is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or genetic information.
Sponsorship in US: Must be eligible to work in the U.S. without Sponsorship
Salary $62,000-$70,000 based on experience