Director, Patient Marketing in United States at Jobgether
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Job Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Patient Marketing in United States.
In this strategic marketing leadership role, you will shape and execute patient-focused engagement strategies across multiple rare disease areas, ensuring that patients and caregivers receive meaningful, accessible, and impactful support throughout their journey. You will lead the development of integrated marketing programs designed to educate, connect, and empower patient communities while aligning closely with broader brand and clinical objectives. This role sits at the intersection of patient advocacy, healthcare communication, and pharmaceutical commercialization, requiring both strategic vision and hands-on execution. You will collaborate with cross-functional teams and external partners to build trusted relationships within rare disease communities and key opinion leader networks. A key part of your work will involve developing omnichannel campaigns and patient engagement initiatives that improve awareness, access, and understanding of therapies. You will also ensure all activities meet strict regulatory and compliance standards within the pharmaceutical environment. This is a high-impact opportunity for a patient-centric marketing leader passionate about transforming outcomes in rare and complex diseases.
- Develop and execute comprehensive patient-centric marketing strategies across multiple rare disease and specialty disease areas, aligned with brand and business objectives.
- Lead patient engagement initiatives, including advocacy partnerships, advisory boards, educational programs, and community outreach efforts.
- Design and implement omnichannel patient communication strategies, including digital platforms, social media, email campaigns, and educational websites.
- Oversee patient ambassador programs, including relationship management, speaking engagements, and public-facing outreach activities.
- Develop patient-facing materials, including onboarding resources, educational content, marketing assets, and disease awareness tools.
- Partner with agencies and internal teams to design and execute media strategies and campaign initiatives targeted at patient populations.
- Manage patient-focused events, conferences, and educational opportunities to increase awareness and engagement.
- Ensure all patient marketing activities comply with regulatory requirements, including FDA guidelines, privacy regulations, and internal standards.
- Collaborate cross-functionally with medical, regulatory, legal, and commercial teams to align messaging and strategy.
- Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
- 15+ years of experience in pharmaceutical or biotech marketing, sales, or related commercial functions.
- Strong experience in patient marketing, rare disease, or oncology environments strongly preferred.
- Proven success in launching and commercializing pharmaceutical products.
- Demonstrated ability to build and execute omnichannel marketing strategies across patient populations.
- Experience managing agencies, budgets, and complex marketing programs.
- Strong leadership skills with the ability to influence senior stakeholders and drive cross-functional alignment.
- Deep understanding of healthcare regulations, including FDA promotional guidelines and compliance requirements.
- Excellent communication skills, both written and verbal, with strong storytelling ability.
- Ability to operate in a fast-paced, highly regulated environment with sound judgment and attention to detail.
- Willingness to travel up to 25%.
- Competitive salary range: $193,000 – $241,000 annually
- Annual discretionary bonus program
- Stock options and employee stock purchase plan (ESPP)
- 401(k) retirement savings plan with company match
- Comprehensive medical, dental, and vision insurance coverage for employees and families
- Basic life insurance coverage
- 20 days of paid time off plus 10 paid holidays and winter company shutdown
- Opportunity to work in a mission-driven, science-focused biotech environment
- Exposure to rare disease innovation and patient-impact-driven initiatives
- Inclusive workplace culture focused on collaboration, empathy, and scientific advancement.