MARKETING SPECIALIST at Palms Medical Group – High Springs, Florida

Shape Your Future. Serve Your Community. Build Your Career with Palms!

What Life Working at Palms Looks Like:

Mission and Meaningful Work: PMG is a not for profit, Federally Qualified Health Center (FQHC). That means it’s focused on serving underserved populations, offering affordable primary care and preventative services. For many people, that makes the work feel meaningful.

Stability & Growth: PMG has been around for a long time (since 1971) and we are still expanding!

Comprehensive Services & Variety: We offer a wide array of services – family medicine, pediatrics, dental, behavioral health, prenatal care, etc. – So working here gives exposure to different patient populations, conditions and settings.

Patient-Centered, Community Focus: PMG emphasizes accessible care (same day scheduling, weekend appointments, bilingual staff) and works in communities throughout North Florida. It is also a Patient Centered Medical Home (PCMH), meaning there’s an emphasis on continuity of care, relationships with patients, etc.

Culture & Community: Many reviews say that PMG has a “friendly, compassionate, professional” environment. There is pride among the staff in giving back to the community.

Perks:

Competitive Wages

Comprehensive Health Coverage: Medical, Dental and Vision Insurance

Professional Development Opportunities

Employee Assistance Programs

Company Paid Life Insurance

401k with 5% Match

11 Paid Holidays

20 Days PTO

Recognition and Rewards

Community Impact

Position Summary

The Marketing Specialist is accountable for all marketing activities within Palms Medical Group (PMG), with a strong emphasis on community outreach and engagement. This position is tasked with educating and strengthening PMG’s relationships with individuals, foundations, community organizations, and corporate partners to promote health equity and access to care.

Description of Primary Responsibilities

1) Collaborate with the marketing team to create comprehensive marketing plans aligned with company goals.

2) Contribute to the analysis of market trends and competitor activities to identify opportunities and threats.

3) Produce engaging and high-quality content for various marketing channels, including social media, websites, email campaigns, press releases, and more.

4) Craft compelling advertisements, promotional materials, and product/service descriptions.

5) Monitor the effectiveness of marketing efforts.

6) Prepare reports to provide insights and recommendations for future strategies.

7) Act as a liaison to community organizations, local agencies, and advocacy groups to foster partnerships that support outreach, education, and access to PMG services.

8) Manage and optimize company profiles on social media platforms, including create and schedule regular posts, monitor engagement, and respond to audience inquiries.

9) Optimize website content for search engines to improve visibility and seamless user experience.

10) Recruit, train, and coordinate volunteers to support outreach events, ensuring meaningful community engagement and representation.

11) Proactively identify, plan, and participate in community events to promote PMG’s mission, health coverage options, and available services.

12) Build and maintain strategic partnerships with local organizations, schools, and community groups to increase awareness of PMG services, drive enrollment, and strengthen referral networks. Attend and successfully complete all required training programs; participate in ongoing conference calls, webinars and other professional development opportunities.

13) Shall perform all other duties as requested by the Marketing Director, CAO, and CEO.

Description of Primary Attributes

General Development:

1) Must be organized, a self-motivated, and detailed oriented.

2) Job duties require the ability to work independently and as part of a team.

3) Possesses significant organizational skills, in order to manage and direct the significant segments of the organization.

4) Assist in the training and mentoring of coworkers by sharing knowledge, providing guidance, and supporting skill development.

Professional & Technical Knowledge:

1) Strong knowledge of digital marketing, social media platforms, web development, and content creation.

2) Excellent written and verbal communication skills.

3) Proficiency with Microsoft Office suite., Hootsuite, Canva and Adobe Creative Suite

Licenses & Certifications:

1) Bachelor’s degree from an accredited institution with an educational emphasis in marketing, advertising, public relations or related business field.

Communications Skills:

1) Effectively and tactfully communicates complex and/or technical information to co-workers, patients and/or vendors.

Physical/Mental/Emotional Demands:

• Standing for long periods of time
• Sitting for long periods of time
• Viewing a computer monitor for long periods of time
• Bending
• Stretching / Reaching
• Walking short distances
• Lifting up to 50 pounds
• Operating office equipment (computer, fax machines, telephones and copy machines)
• Reading forms / Instructions / Patients Charts
• Communicating well to people of various ages, educational levels, cultural backgrounds in person or by telephone
• Exposure to potentially violent / irate patients
• Health / Safety Consideration of Position
• Exposure to chemical infectious / contagious illness
• Exposure to chemical and inhalation of antibiotics during reconstitution
• Exposure to X-Ray radiation
• Exposure to a variety of scents and odors
• Must utilize universal precaution in clinical or exposure situations as prescribed by federal state, and local guidelines and /or laws