TRADE MARKETING MANAGER at Klass Time LTD – Houston, Texas

At Klass Time, we are leaders in the manufacturing, marketing, and distribution of food and beverage brands in the markets and categories in which we participate. With a Mexican identity, our mission for the past 30 years has been to Surprise our customers with delicious food products of the highest quality to provide them with unique experiences of OUR BRANDS.

Our offices are based in Houston, Texas, with associates representing our brand nationwide, which has allowed us to build a solid reputation in the Food and Beverage industry, mainly in the Hispanic population.

It is our commitment to reward hard work, celebrate success, and offer career development. If this sounds like a company you are interested in joining, please review the job description below.

Trade Marketing Manager

The Trade Marketing Manager connects Marketing and Sales to ensure Klass brands are executed flawlessly at the point of sale. This role drives trade strategy, in-store execution, sales enablement, and data-driven decision-making to accelerate growth while upholding World Klass Standards.

Key Responsibilities

Trade Strategy & Market Analysis

• Lead annual trade marketing plans, calendars, and promotional strategies aligned with brand and commercial priorities.
• Partner with Sales to optimize assortment, pricing, planograms (POGs), and in-store visibility.
• Leverage syndicated, sell-in, and sell-out data to evaluate performance, monitor competitors, and identify growth opportunities.

Retail Execution & POS Development

• Develop and execute POS materials, displays, demos, endcaps, and in-store tools to maximize brand presence and sales impact.
• Track field execution, retail activity, and asset deployment through Repsly to ensure quality and effectiveness.
• Manage vendor relationships to improve cost efficiency, production quality, and distribution of trade marketing tools.

Sales Enablement & Field Support

• Serve as the primary liaison between Marketing and Sales, providing tools, sell sheets, and campaigns to support new item launches and execution.
• Translate retail audits and field data into actionable insights to improve execution and sales performance.
• Develop and communicate clear, scalable sales strategies and initiatives to support field teams.

Retailer, Distributor & Cross-Functional Collaboration

• Partner with account managers, retailers, and distributors to execute promotions, price programs (TPRs), and growth initiatives.
• Collaborate with Marketing, Logistics, and Administration to ensure seamless execution, distribution, and expense management.
• Manage and optimize the trade marketing budget to maximize ROI and ensure alignment with business objectives.

• 4–7 years of experience in Trade Marketing, Shopper Marketing, Sales Strategy, or similar roles within the CPG or retail industry.
• Proven experience executing retail programs, including POS development, promotions, and in-store activation.
• Experience working with syndicated data (IRI, Nielsen, SPINS, or similar), sell-in/sell-out data, and performance analysis.
• Experience using retail execution platforms such as Repsly, Salesforce, or similar tools.
• Strong analytical skills with the ability to translate data into actionable insights.