Sr. Director, Integrated Marketing at PROCEPT BioRobotics – San Jose, California

The Opportunity That Awaits You:

We are seeking an exceptionally talented and driven Senior Director of Integrated Marketing to join our rapidly expanding organization. This is a pivotal leadership role for a marketing leader with a proven track record of building, scaling, and operationalizing integrated marketing systems in a high-growth environment.

Reporting to the VP of Marketing, this leader will be instrumental in orchestrating how marketing comes together across global markets, audiences, channels, and agency partners to drive measurable business impact. Beyond traditional marketing communications, this role will serve as the central integrator across audience, product portfolio, and corporate initiatives ensuring alignment, consistency, and coordinated execution across all touchpoints.

• Integrated Marketing Planning & Orchestration

Own and drive integrated marketing planning across global markets, audiences, channels, and campaigns, ensuring alignment with portfolio and audience strategies. Translate strategic priorities into clear, actionable plans and briefs that guide internal teams and agency partners. Define priorities, sequencing, and resource allocation to maximize impact and efficiency.

What success looks like: Integrated marketing plans established across priority initiatives with clear briefs, aligned stakeholders, and consistent execution across channels.

• Agency Ecosystem Leadership

Lead a multi-partner agency ecosystem, defining roles, responsibilities, and shared standards across strategy, execution, data, and specialized partners. Drive cross-agency integration and alignment to a single plan, ensuring partners operate as one system and deliver coordinated outputs tied to business impact.

What success looks like: All priority agencies onboarded and integrated into a unified operating model with clear roles, governance, cadence, and accountability.

• Data, Insights & Performance Integration

Partner with data and analytics teams to ensure insights are embedded into integrated marketing planning and execution. Translate performance data into clear actions across agencies and internal teams, ensuring insights inform briefs, campaigns, and optimization efforts.

What success looks like: Data and insights consistently integrated into planning and execution, with visible improvements in campaign optimization and decision-making speed.

• Operating Model & Ways of Working

Design and refine integrated ways of working, including planning cadence, governance, workflows, and decision rights. Establish scalable, globally consistent processes that transform marketing into a coordinated, repeatable system across internal teams and external partners.

What success looks like: Standardized operating cadence and governance model fully implemented and adopted across teams and agencies.

• Executive & External Communications Alignment

Partner with cross-functional leaders to support external communications, including media interactions, press releases, executive communications, and thought leadership. Ensure consistency and alignment of messaging across HCP, patient, and corporate audiences.

• Strategic and systems-oriented leader with the ability to design and implement operating models, governance structures, and scalable processes
• Experience working within or leading complex agency ecosystems (e.g., agency-side account management, strategy, or integrated planning roles) strongly preferred
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 10–15+ years of progressive experience in marketing, with 5–7+ years in leadership roles
• Demonstrated experience leading integrated marketing across diverse markets and regulatory environments
• Proven experience managing external vendors and agencies, including complex, multi-partner ecosystems
• Experience operating at an enterprise level, influencing cross-functional stakeholders and driving alignment across complex organizations
• Proven ability to operate in ambiguity, define structure, and build scalable processes in high-growth environments
• Demonstrated ability to translate marketing strategies into effective, cross-channel campaigns and execution
• Ability to travel up to 30% of the time
• Ability to be in the San Jose office regularly, with flexibility based on business needs

• Experience within medical device, healthcare technology, or related industry preferred
• Demonstrated expertise in developing and executing integrated campaigns that drive awareness and market adoption
• Experience developing messaging and content strategies across HCP, patient, and hospital executive audiences
• Familiarity with global marketing execution across regions, including adapting campaigns for local market needs
• Deep understanding of digital marketing ecosystems, including SEO/SEM, social, email, paid media, and analytics
• Strong project and program management capabilities, with the ability to manage multiple priorities, stakeholders, and deadlines
• Proven ability to collaborate effectively across diverse functional teams and geographies within complex, matrixed organizations