Senior Strategic Brand Management Coordinator at Learfield IMG College – Atlanta, Georgia
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About This Position
Requisition ID: R101035
Location: Atlanta, GA
Full/Part-Time: Full time
About Us:
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.
Our Mission
Powering the connection of fans to the brands and experiences they love.
Our Core Values
Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun
CLC’s Apparel team is focused on providing our licensees with dedicated account management expertise to guide entrance and growth in the international space. Not only does the CLC Apparel team facilitate and guide licensees through all administrative requirements, request processes, and contractual obligations, but the CLC Apparel team also seeks to build relationships with and better understand the capabilities, strengths, and pursuits of their licensees to best advice and guide them. As the Apparel Senior Coordinator, you will be the primary administrative support contact for all licensees housed under the Apparel team. You will communicate directly with licensees on a daily basis while providing the organizational structure and support needed by the Apparel team.
Essential Duties & Responsibilities:
- Handle overall administration (day-to-day questions, requests, and renewals) for top SBM accounts
- Assist with assigning products for new/auto requests
- Lead the updating of Monday.com with all collaborations and upcoming program details
- Provide support to two Apparel Managers
- Day-to-day contact (via phone and email) for licensees
- Process addenda, phase 2’s, and contracts (if new companies are added)
- Attend and participate in divisional and departmental meetings
- Develop a knowledge and understanding of licensees and product categories to be a resource internally (i.e. Staff) and externally (i.e. Institutions, retailers, etc.)
- In the absence of the Manager, present the review agenda and requests to the review committee
- Work with Managers to establish regular update calls/meetings and line reviews with licensees; send internal recaps
- Oversee the account transition process internally (from licensing to SBM)
- Assist with royalty reporting errors
- Create the product development document for special programs to present to institutions
- Cross collaboration with Partnerships, Marketing, SBM, and Apparel
- Assist with Special Projects
Minimum Qualifications:
- Bachelor's degree or equivalent work experience
- Strong organizational skills
- Ability to multi-task
- Proficient knowledge of MS Office Suite
- Experience within the retail and/or apparel industry a plus
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.