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Inside Sales Representative at GSFoods – Jefferson City, Missouri

GSFoods
Jefferson City, Missouri, 65109, United States
Posted on
NewSalary:$60000 - $70000
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About This Position

TITLE: Inside Sales Representative
DIVISION: Sales
REPORTS TO: Vice President of Sales
FLSA CLASSIFICATION: Exempt/Salary




Gold Star Foods is the leading food distributor to K-12 schools in the United States. We are a company devoted to providing our customers with incredible customer service. We know that it is our employees who make the difference! Join our team and find out what it is like to work somewhere where you enjoy getting up for work every day!


JOB RESPONSIBILITIES:

The Inside Sales Representative (ISR) plays a critical role in expanding Gold Star Foods’ presence in the K–12 nutrition marketplace by providing proactive commercial support to our smaller and mid‑size district partners and generating new growth opportunities. This role reports to the Vice President of Sales and serves as a central point of contact for B and C customers, ensuring they receive consistent communication, high-quality service coordination, and access to our full portfolio of services and programs. The ISR is responsible for driving customer engagement, executing targeted promotional campaigns, identifying opportunities for category expansion, and developing qualified leads for the School Nutrition Manager (SNM) team. In partnership with Customer Experience (CX) and Customer Satisfaction, the ISR helps strengthen account retention, streamline communication, and contribute directly to the growth goals of the Sales organization.

POSITION OVERVIEW:

The ISR is a commercially focused, customer-facing role responsible for supporting the revenue growth, retention, and communication needs of assigned markets. This role is ideal for a detail-oriented, relationship-driven individual who thrives in a structured, process-based environment and can balance both proactive outreach and responsive customer support coordination. The ISR collaborates closely with field Account Managers to ensure A accounts receive focused attention while simultaneously ensuring B/C accounts receive appropriate commercial coverage.


Key objectives for this role include:

Increase commercial coverage and structured communication for small and mid‑size districtsGenerate qualified sales leads and strengthen the new‑business pipelineImprove category penetration and share-of-wallet within ISR-owned accountsEnhance retention through proactive outreach and relationship managementReduce operational noise by coordinating clear, timely communication in partnership with CXSupport Customer Satisfaction with onboarding, pricing, and transition insightsEnable Account Managers to reallocate time toward strategic A relationshipsCollaborate with the Customer Satisfaction team to analyze retention metrics, manage renewal contract processes, and support customer account management within the CRM.
Cross-Departmental Partnership: Maintaining professional relationships with all departments to foster future growth and development for the Sales Team, Customer Support Team, the company, and its customers.Team Collaboration: Participating as an active member in Core Team Meetings and other departmental routines.Represent GSF in a professional and positive fashion at various customer conferences, seminars, and meetings. Plan weekly/monthly calendar utilizing Microsoft Outlook and execute market strategies based on effective planning efforts. Attending meetings as required and providing timely report feedback.Plan and execute goals and objectives to promote profitably, while strengthening relationships throughout the distribution channelParticipate in the value-selling process while utilizing GSF’s policies and procedures established by the EVP of Sales.Daily, weekly, and monthly activities may also include bid management activities in collaboration with the GSF bid and sales team.

PRINCIPLE RESPONSIBILITIES:

Account Management & Retention

Serve as the primary commercial contact for B and C customers, building strong, consistent relationshipsConduct scheduled touchpoints ahead of seasonal school cycles (Back-to-School, Winter Break, Spring Break)Review ordering patterns and proactively reach out to customers with gaps, declines, or dormant activitySupport renewal preparation for ISR-owned accounts and escalate complex opportunities to the SNM teamIdentify upsell and cross-sell opportunities across Gold Star’s core product categories and value-add programs

Lead Generation & Pipeline Development

Execute structured outbound cadences to non-buying districts, prospect lists, and underpenetrated sitesQualify inbound leads to understand customer needs, purchasing patterns, bid timelines, and current distributor relationshipsConvert qualified opportunities into scheduled meetings for Account ManagersMaintain CRM documentation including activities, notes, next steps, and opportunity details

Promotional Marketing & Communication

Manage all promotional and seasonal email campaigns for assigned marketsCreate targeted outreach for new product introductions, category highlights, menu planning reminders, and cost‑savings opportunitiesMaintain and continuously update customer contact lists in CRMTrack and report campaign performance including open rates, click-through rates, and conversions to orders

Cross-Functional Collaboration

Partner with Customer Experience (CX) to communicate proactive service updates (delivery changes, holiday schedules, shortages)Coordinate with Customer Satisfaction on pricing requests, onboarding needs, and account transitionsWork closely with Account Managers to handoff qualified leads, surface account risks, and support renewal strategy

Operational Excellence & Data Management

Maintain accurate and up-to-date customer records, tier assignments, contact roles, and opportunity notes in CRMUse dashboards and reporting tools to monitor account activity, pipeline metrics, and promotion performanceDocument customer insights related to product needs, service patterns, and competitive positioning

REQUIRED SKILLS:

Strong written and verbal communication with the ability to tailor messaging to diverse stakeholdersHigh attention to detail and strong organizational skillsComfortable leading outbound call/email cadences and managing multiple customer conversations simultaneouslyAbility to work cross-functionally with Sales, CX, Customer Satisfaction, and Operations teamsStrong analytical skills with the ability to interpret data trends and identify opportunitiesCustomer-first mindset with a proactive, problem-solving approachAbility to manage deadlines and maintain consistent follow-throughCRM Management: Strong understanding of CRM architecture, data hygiene, workflow automation, and reporting.Proficiency in Microsoft Office Suite: Advanced skills in Excel (for data manipulation and analysis), PowerPoint (for presentation creation), and Word.Organizational and Time Management Skills: Ability to manage multiple tasks simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.Problem-Solving Abilities: Proactive approach to identifying potential issues and developing solutions to improve customer satisfaction, foster retention, and optimize operational efficiency.Customer-Centric Mindset: A genuine desire to understand and meet customer needs, with a focus on delivering excellent service and building long-term relationships.Team Player: Ability to work collaboratively within a team environment and across departments.Adaptability: Comfortable adapting to changing priorities and new challenges.

EDUCATION:

Preferred: A Bachelor's Degree in Business, Marketing, Communications, Supply Chain, or related fieldMinimum: An Associate's Degree in Business, Marketing, Communications, Supply Chain, or related fieldConsideration: A High School Diploma/GED combined with significant and directly relevant professional experience (e.g., 3+ years in a similar sales administration or customer service role with demonstrated data analysis responsibilities and a strong track record) may be considered in exceptional cases.

EXPERIENCE:

2–4 years of inside sales, account management, customer success, or commercial support experienceExperience working in K–12 foodservice, distribution, or a B2B service environment strongly preferredProven experience managing a customer portfolio or lead pipelineExperience working with CRM platforms and sales enablement toolsTrack record of meeting activity goals and contributing to revenue growthFamiliarity with school nutrition programs (NSLP, CEP, commodity entitlement) is a plus, but not required

OTHER DUTIES:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

WORKING CONDITIONS AND PHYSICAL DEMANDS:

Professional office environment, Primary office environment is ambient room temperatures, lighting and traditional office equipment as found in a typical office environment. Individuals may need to sit or stand as needed. May require walking primarily on a level surface for periods throughout the day. Reaching above shoulder heights, below the waist, or lifting as required to file documents or store materials throughout the workday. Proper lifting techniques are required. May include lifting to 25 pounds on occasion.

EOE M/W/Vet/Disabled

The above duties and responsibilities are essential job functions subject to reasonable accommodation. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. This job description is not to be construed as an exhaustive statement of duties, responsibilities or requirements as the employee may be required to perform any other duties as assigned. In the event of an absence where the employee cannot perform these duties, the Manager will determine who shall perform these duties.

Affirmative Action Statement:

Applicants must be currently authorized to work in the United States. We are proud to be an Equal Opportunity and Affirmative Action employer, and consider qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, or any other protected factor under federal, state, or local law.

Job Location

Jefferson City, Missouri, 65109, United States
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Job Location

This job is located in the Jefferson City, Missouri, 65109, United States region.

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