REGIONAL SALES MANAGER at Carter Machinery – Mechanicsville, Virginia

Carter Machinery
Location: Mechanicsville, VA 23116, USA
Category: Sales Management
Posted Date: January 9, 2026
Requisition_Number: REGIO006065
Schedule: Full Time

EOE Statement

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Carter Machinery Company, the authorized Caterpillar dealer serving Virginia, West Virginia, Maryland, Delaware and Washington D.C. is hiring a Regional Sales Manager in Richmond, Virginia. The Regional Sales Manager position is responsible for machine sales, customer relationships, territory market share, profitability, and account coverage for an assigned geography. This position manages an engaged staff of Territory Managers, Account Managers, and sales support staff, while planning and exceeding machine sales and profitability goals. Seeking candidates with 5+ years in high-level sales management experience, including industry sales and leadership experience; Bachelor's degree in a business-related field preferred.

Requirements for the Regional Sales Manager position include:

• Thorough product knowledge with the ability to effectively lead team through challenges.
• Must be a dedicated self-starter.
• Effective business skills including budgeting, financial analysis and forecasting.
• Must be able to guide sales personnel in the development and execution of action plan that produce sales results.
• Must be able to monitor business environment to support and guide management in identifying and addressing business opportunities and challenges.
• Excellent customer satisfaction skills and the ability to build strong internal and external relationships.
• Must be a good listener with excellent written, verbal and presentation skills.
• Strong PC skills and the ability to self-develop and adapt to changing technology.
• Must be able to quickly evaluate facts and maintain good judgment when making decisions and solving problems.
• Must have an excellent driving record.
• Must be willing to travel the region as needed and work hours required to meet job and customer demands.
• Frequent travel is required – overnight or out town via car or airplane.
• Must possess ability to communicate using a telephone and a computer.
• Must be able to handle large volumes of work in a fast-paced environment.
• Must be able to interpret data and make quick decisions.
• Promote a positive customer experience.
• Uphold the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way.

Physical requirements must be met for the Regional Sales Manager job, including the ability sit or stand for prolonged periods of time. Able to lift, carry and maneuver items up to 20 pounds in weight. Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus. This job description is not intended to be all-inclusive. Additional duties may be assigned.

Competitive Compensation and Benefits:

• Health, dental and vision insurance.
• Paid time off.
• 401(k), $0.75 to $1.25 match up to 6%.
• Life and disability insurance.
• In-house training instructors/programs.
• Tuition reimbursement.
• Employee referral bonus program.
• Discounts: cellular phone service, computers, tooling, cars and trucks.

Carter Machinery Co. Inc. is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law – are encouraged to apply.

Carter Machinery is a drug-free workplace.