Digital Marketing Coordinator at Ricardo Caballero Auto – Barranquitas, Puerto Rico

Objective:

The Digital Marketing Coordinator is responsible for capturing, producing, and managing high-quality visual content to support the promotion of the company’s vehicle inventory. This role includes vehicle photography, 360° walk-throughs, video recording, and the creation of digital content for sales, marketing, and advertising platforms, while demonstrating the company’s values of respect, integrity, safety, and teamwork.

Responsibilities:

• Take professional photographs of vehicles in inventory, ensuring high standards of lighting, focus, and composition.
• Upload, edit, and properly position vehicles prior to photographic sessions.
• Produce 360° visual walk-throughs of vehicles for publication on digital platforms and inventory websites.
• Record vehicle videos highlighting features, condition, and relevant attributes for sale.
• Ensure that all vehicle inventory has complete, accurate, and up-to-date visual content.
• Organize, classify, and label photographs and videos in accordance with internal company standards.
• Edit images and videos following brand guidelines, required formats, and advertising objectives.
• Collaborate with the Marketing Department in the creation of visual content for social media, digital ads, the website, and promotional campaigns.
• Coordinate with inventory and sales teams regarding vehicle priorities and capture schedules.
• Verify the accuracy of visual content prior to publication.
• Attend events as required, which may include off-site locations.
• Responsible for completing daily time punches: at clock-in, during meal periods, and at the end of the workday.
• Attend and participate in required training sessions.
• Comply with hygiene standards, including handwashing; wear the uniform properly, clean, and free of stains or tears; maintain clean and well-groomed hair. For women: simple makeup. For men: if wearing a beard, it must be neatly groomed.
• Perform other duties as assigned by the supervisor.
• Reports to the Sales Manager.

Requirements:

• Associate degree or technical certification in Photography, Visual Communication, Marketing, Digital Media, or equivalent experience.
• Six (6) months to two (2) years of experience in photography, video production, or digital content creation, preferred.
• Practical knowledge of DSLR cameras or similar equipment.
• Basic knowledge of image and video editing software (e.g., Lightroom, Photoshop, Premiere, or similar).
• Ability to organize digital files in a structured manner.
• Ability to work independently and as part of a team.
• Strong verbal and written communication skills.
• Attention to detail and a high sense of responsibility.
• Proactive, results-oriented attitude.
• Basic computer and digital platform skills.
• Values: integrity, commitment, respect, and professionalism.

Position Type:

• Full-time, permanent contract

Benefits:

• Professional development training
• Private health insurance
• Uniform provided
• Christmas bonus
• Gasoline reimbursement

Schedule:

• Monday through Friday
• Weekend availability required for special activities

Work Location:

• On-site employment at multiple locations (Bayamón, Barranquitas, Naranjito, Coamo, and Santa Isabel)

*Equal Employment Opportunity Employer