Marketing Operations Manager at Valorx – Toronto, Ontario

About ValorxValorx is redefining how businesses interact with their Salesforce data, delivering enterprise-grade, Excel-like experiences that enable users to drive outcomes from Salesforce not previously possible. Our solutions eliminate friction, streamline data management, and enhance productivity — empowering teams to get more done in less time, without data ever leaving the CRM.About the RoleWe’re looking for a Marketing Operations Manager who can own the marketing technology layer end-to-end: configure it, connect it, automate it, measure it, and improve it continuously.
Our stack includes Marketo, Salesforce, Zapier, and a growing set of tools that need to work together seamlessly. This is a core infrastructure role — you’ll be the person who makes the entire marketing team faster, smarter, and more data-driven by ensuring the technology works for us, not the other way around.
You’re a systems thinker who also gets your hands dirty. You understand that marketing automation isn’t just about setting up email sends — it’s about building scalable, reliable infrastructure that powers pipeline generation. You’re comfortable working in Marketo one minute, troubleshooting a Salesforce sync the next, and building a Zapier workflow after that.Valorx Tech Stack (What You’ll Work With)As a Salesforce-native company, Valorx operates a modern B2B SaaS marketing stack:

• Marketo Engage — Marketing automation, lead management, nurture programs
• Salesforce CRM — Core CRM, lead/opportunity management, campaign tracking
• Zapier — Cross-tool workflow automation and data routing
• Google Tag Manager (GTM) — Tag management and tracking
• Google Analytics (GA4) — Web analytics and attribution
• LinkedIn Insight Tag / Reb2b — B2B visitor identification and retargeting
• Webflow — Website
• Ahrefs — SEO monitoring and keyword research
• Microsoft Clarity — Behavioral analytics and heatmaps
• ZoomInfo / Clearbit — Data enrichment
• Demandbase — Account-based marketing
• Slack / Microsoft Teams — Internal collaboration

What You Own

1. End-to-end Marketo instance management (programs, campaigns, templates, tokens, scoring, nurture)
2. Marketing-to-Sales handoff infrastructure (lead routing, lifecycle stages, MQL/SQL definitions)
3. Salesforce CRM integration with Marketo (sync rules, field mapping, campaign member sync)
4. Zapier automations connecting the marketing stack (forms, enrichment, notifications, data routing)
5. Email deliverability, compliance, and sending infrastructure
6. Marketing data quality, deduplication, and hygiene
7. Reporting dashboards, attribution tracking, and funnel analytics
8. Documentation of all marketing technology processes and SOPs

Key ResponsibilitiesMarketo Operations

1. Build and manage smart campaigns (trigger and batch), smart lists, and program templates
2. Design and maintain lead scoring models aligned with sales feedback
3. Create and optimize engagement/nurture programs with stream transitions and cadence management
4. Build, test, and deploy email templates, landing pages, and forms
5. Manage tokens, snippets, and dynamic content for personalization at scale
6. Monitor campaign performance, deliverability, and database health
7. Own Marketo-Salesforce sync — troubleshoot sync errors, manage field mappings, and maintain data integrity

Salesforce CRM

1. Maintain marketing-related Salesforce objects, fields, and campaign structures
2. Ensure clean lead/contact/account data flows between Marketo and Salesforce
3. Support lead routing rules, assignment logic, and lifecycle stage transitions
4. Build reports and dashboards for marketing attribution and pipeline contribution
5. Collaborate with Sales Ops on shared processes (lead handoff, recycling, disqualification)

Marketing Stack & Integrations

1. Build and maintain Zapier automations for cross-tool workflows (form submissions, data enrichment, Slack notifications, CRM updates)
2. Evaluate, implement, and manage marketing tools (analytics, ABM, enrichment, webinar platforms)
3. Manage integrations between Marketo, Salesforce, webinar tools, and third-party platforms
4. Own Google Tag Manager, UTM taxonomy, and tracking infrastructure
5. Support marketing analytics — GA4, Microsoft Clarity, attribution models, and funnel reporting
6. Manage LinkedIn Insight Tag and Reb2b for B2B visitor identification and retargeting

Process & Governance

1. Document all marketing technology processes, naming conventions, and SOPs
2. Maintain a clean, organized Marketo instance (folder structure, naming, archiving)
3. Ensure compliance with email regulations (CAN-SPAM, GDPR, CASL)
4. Conduct regular audits of the database, campaigns, and integrations
5. Train and support marketing team members on MarTech tools and best practices

Experience FilterThis role IS for you if

• You have 3–5+ years of hands-on experience with Marketo (not just “exposure” — you’ve built programs, scored leads, and debugged sync issues)
• You’ve worked inside Salesforce CRM as a power user — creating reports, understanding objects, and managing campaign members
• You’ve built automations in Zapier (or similar tools like Make/Tray.io) to connect marketing systems
• You understand the full B2B marketing funnel from anonymous visitor to closed-won opportunity
• You think in systems — how data flows, where it breaks, and how to prevent it
• You’re self-directed and can manage priorities without constant supervision
• You document what you build so others can understand and maintain it

This role is NOT for you if

• You’ve only used Marketo for basic email sends and don’t understand smart campaigns, scoring, or lifecycle
• You treat Salesforce as “someone else’s problem”
• You avoid data cleanup and think “good enough” is good enough
• You need step-by-step instructions for everything
• You’re not comfortable troubleshooting technical issues independently

Essential Technical Skills

• Marketo: Smart campaigns, lead scoring, engagement programs, forms, landing pages, tokens, dynamic content, deliverability management, Marketo-Salesforce sync
• Salesforce CRM: Reports/dashboards, campaign management, lead/contact/account objects, data management
• Zapier: Multi-step automations, conditional logic, error handling, cross-platform workflows
• Email Marketing: Deliverability best practices, A/B testing, segmentation, compliance (CAN-SPAM, GDPR)
• Analytics: GA4, GTM, UTM tracking, Microsoft Clarity, marketing attribution, funnel analysis
• Data Management: Deduplication, normalization, hygiene, governance

Tools & Technologies

Category	Tools
Marketing Automation	Marketo Engage (primary)
CRM	Salesforce
Integration & Automation	Zapier, native APIs, webhooks
Analytics & Behavior	Google Analytics (GA4), Google Tag Manager, Microsoft Clarity
B2B Targeting	LinkedIn Insight Tag, Reb2b, Demandbase
SEO	Ahrefs
Enrichment	ZoomInfo, Clearbit (or similar)
Collaboration	Slack, Microsoft Workspace

Certifications (Preferred)

• Marketo Certified Expert (MCE) — strongly preferred
• Salesforce Administrator — preferred
• Any Zapier or integration platform certification — a plus

Behavioral Skills (Non-Negotiable)

• Ownership: You treat the marketing stack like your product — if something breaks at 6pm, you don’t wait until Monday
• Attention to detail: Naming conventions, data quality, and process adherence matter to you
• Proactiveness: You flag problems before they become fires and suggest improvements without being asked
• Clear communication: You can explain a technical issue to a non-technical stakeholder without making them feel lost
• Adaptability: You’re comfortable with shifting priorities in a fast-moving company

Reports to: Director, Marketing

Why Join ValorxThis is a rare opportunity to own the marketing technology backbone of a Salesforce-native company with 28,000+ customers, including Adobe, Nvidia, BP, and Siemens. You won’t be buried in a large team — you’ll be the MarTech specialist shaping how the entire marketing function operates. Your work directly impacts pipeline, revenue, and how Valorx shows up in the Salesforce ecosystem.