Marketing Manager at AIP Connect – Toronto, South Dakota

Marketing Manager

Open Vacancy: This role is a current, active position and we are accepting applications.
Our client is large growing safety consulting organization who truly impact and saves lives. They are looking to add to their growing team with the addition of Marketing Manager.
About the Role
Were looking for a hands-on, builder-minded Marketing Manager to design, launch, and run our marketing engine from the ground up.
This is an opportunity to build and shape something meaningful from the ground up. Its ideal for someone who enjoys rolling up their sleeves, turning ideas into campaigns, and continuously testing and refining their work while seeing a direct impact on growth.
In this role, you will work closely with Sales, Operations, and Leadership to create marketing that moves the business - campaigns that drive demand, content that earns attention, and systems that turn insight into action. You will manage a small internal and external team, bringing strategy, clarity, and prioritization to ensure all efforts are aligned and impactful.
This role requires experience working within both house-of-brands and branded-house models, and the ability to navigate the nuance between them. Knowing how to manage, position, and market individual brands with distinct identities, and also work within a single, unified brand system where consistency and brand equity are critical.
We value forward momentum over perfection and believe the best marketing is built through action, insight, and iteration!
What You'll Do:Build the Marketing Foundation

• Establish our marketing function from the ground up - building the programs, processes, tools, and materials that support sales, strengthen our brand, and fuel sustainable growth.
• Create clarity where there isnt much yet, and continuously refine as the business evolves.

Content Strategy & Creation

• Own our content strategy end-to-end, creating compelling, on-brand content across key channels including website, blog, case studies, email, and social.
• Translate complex ideas into clear, engaging stories that connect with our audience and support lead generation and sales conversations.
• Build and strengthen the foundational elements of SEO, AEO, and GEO across our brands ensuring content is structured, discoverable, and optimized for both search engines and emerging AI-driven discovery platforms.

Campaign Development & Execution

• Design and execute full-funnel marketing campaigns across email, paid, organic, social, and events.
• Own campaigns from concept through execution and measurement - testing, learning, and optimizing based on real performance and data.

People Leadership

• Lead and support marketing contributors against clear portfolio objectives and campaign KPIs; fostering accountability, focus, and continuous improvement.
• Create structure without bureaucracy, enabling the team to move quickly and execute with confidence.

Stay Ahead of the Curve

• Continuously explore and apply new approaches across digital marketing, AI, and automation to improve efficiency, engagement, and ROI.
• Bring curiosity and experimentation to how we work - scaling what works and letting go of what doesnt.

Website Ownership & Optimization

• Own our 6 websites as core marketing and lead-generation assets, partnering closely with our developer.
• Ensure content stays fresh, messaging aligns with business priorities, and pages are optimized for clarity, conversions, and performance.

Sales Enablement & Alignment

• Create and maintain practical sales enablement materials - decks, one-pagers, case studies, and supporting content - that help deals move forward.
• Work closely with our Client Success and Sales team to align on lead quality, handoff processes, feedback loops, and whats actually resonating in the field.

Marketing Operations & Analytics

• Implement and manage marketing tools, automation, and reporting to track leads, measure performance, and improve efficiency.
• Define and maintain clear metrics and dashboards that demonstrate marketings impact on pipeline, revenue, and growth.

Campaign & Program Strategy

• Translate brand and portfolio-level objectives into clear campaign strategies and execution plans.
• Use customer insights, performance data, and business priorities to shape briefs, KPIs, and tactical decisions.

What You Bring:

• 5+ years of B2B & B2C marketing experience, ideally in a growth-stage or build-from-scratch environment.
• Proven experience creating marketing programs, campaigns, and content where little existed before.
• Strong end-to-end marketing skillset across content, campaigns, sales enablement, and digital channels.
• Exceptional writing and storytelling ability, with the confidence to produce high-quality work independently.
• Hands-on experience with marketing and CRM tools (HubSpot, Zoho, WordPress, Google Analytics, Zapier, or similar).
• Strong collaborator who works well across Sales, Operations, and Leadership with a shared-ownership mindset.
• Data-informed and results-driven, using insights to improve performance and focus effort where it matters most.
• A true self-starter who thrives in ambiguity, balances strategic thinking with execution, and isnt afraid to get into the weeds.
• Adaptable, curious, and comfortable wearing multiple hats in a fast-moving environment.

AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.
Accessibility: If you need any accommodations during the interview process, please let us know.
Posted Salary: Actual compensation within this range will be determined based on job-related skills, relevant experience, education, and training. This range reflects base salary only and does not include eligibility for bonus program or other benefits.
For the most accurate and up-to-date details on this role, please refer directly to AIP Connects careers page, as third-party sites may not reflect current information.
$80,000 - $95,000 a year