Google Ads Strategist (PPC / Paid Search) at Digital Resource

Digital Resource is an award-winning digital marketing agency headquartered in West Palm Beach, Florida. We partner with forward-thinking businesses across the U.S. to design and execute full-funnel marketing strategies that drive real, measurable growth — and we have the results to prove it.

Our team is fully remote, collaborative, and built around people who take ownership of their work. We invest in our people, celebrate performance, and are growing fast enough to offer genuine career progression for the right candidates.

Are you a results-driven paid search specialist who loves turning ad budgets into measurable ROI? Do you geek out over Quality Scores, ROAS, and bid strategies — and actually enjoy explaining campaign performance to clients in plain English?

We're looking for a Google Ads Strategist to take full ownership of paid search campaigns for a portfolio of U.S.-based clients across industries including eCommerce, lead generation, and multi-location businesses. You'll be part of a collaborative team of marketers, account managers, and designers — with the autonomy to make strategic decisions and the support to back them up.

If you're the kind of PPC professional who proactively spots opportunities, communicates clearly, and takes pride in client results, this role was built for you.

Campaign Strategy & Execution

• Develop and execute Google Ads strategies tailored to each client's goals and competitive landscape
• Plan and launch campaigns across Search, Display, and other Google Ads channels aligned to full-funnel marketing objectives

Keyword Research & Optimization

• Conduct thorough keyword research to identify high-intent, high-value opportunities
• Continuously optimize campaigns to improve Quality Scores, CTRs, conversion rates, and ROAS

Campaign Management

• Own day-to-day management of Google Ads campaigns including bids, budgets, placements, and audience targeting
• Run structured A/B tests on ad copy, landing pages, and targeting to drive continuous improvement

Tracking, Reporting & Analysis

• Track and analyze performance using Google Ads, Google Analytics 4, and reporting tools
• Deliver clear, actionable daily updates and detailed weekly/monthly performance reports
• Proactively surface growth opportunities and share recommendations with the team

Ad Copy & Creative Collaboration

• Write compelling, conversion-focused ad copy tailored to each campaign's goals
• Collaborate with designers and content teams to align creative assets with paid search strategy

Client Communication

• Partner with Account Managers to align campaign performance with client expectations
• Communicate PPC strategy and results clearly to both technical and non-technical clients
• Build strong client relationships through proactive, professional communication

Required:

• 2+ years of hands-on experience managing Google Ads campaigns end-to-end
• Deep understanding of PPC best practices: bidding strategies, match types, Quality Score, ad extensions, ROAS optimization
• Strong analytical skills and comfort with performance reporting
• Excellent English communication skills — written, spoken, and client-facing (this is non-negotiable for this role)
• Ability to work consistently within U.S. Eastern Time (8:00 AM – 5:00 PM EST)
• Google Ads certification (active or willing to certify before start date)
• Highly organized with the ability to manage multiple client accounts simultaneously

Bonus Points For:

• Google Analytics 4 (GA4) certification or strong working knowledge
• Experience with Google Data Studio / Looker Studio, Google Tag Manager, or similar tools
• Background in eCommerce, lead generation, or multi-location campaign management
• Familiarity with Meta Ads or other paid channels (not required, but a plus)
• Agency experience managing multiple client accounts

• 💻 100% remote — work from anywhere in Argentina
• 💰 Competitive salary with performance-based advancement
• 📊 A real portfolio of U.S. client accounts — real budgets, real results, real career growth
• 🤝 A collaborative team environment where your expertise is respected and your ideas are heard
• 📈 Ongoing training, certifications support, and professional development
• 🚀 Clear path to senior and leadership roles as the agency scales
• [Add specifics: paid time off, equipment stipend, health benefits, etc.]

• Language: Resumes and applications must be submitted in English
• Hours: This role requires consistent availability during U.S. Eastern Time (8:00 AM – 5:00 PM EST)
• Location: Open to candidates across Latin America, with Argentina as the primary target market

Submit your resume in English along with answers to our short screening questions. These take about 5 minutes and help us move quickly through the process — we review every application and aim to respond within [X] business days.