Digital Marketing & Brand Coordinator at Michaelis Corporation – Indianapolis, Indiana

Digital Marketing & Brand Coordinator (Growth Role – Construction / Restoration)

Reports to: Vice President
Experience Level: 1–3 years
Salary Range: $40,000–$50,000 (depending on experience)

Role Summary:

This role is an early-stage, growth-oriented marketing position for someone who wants to help build something, not just walk into something that already exists. You will support and help grow the company’s digital marketing, branding, and lead-tracking efforts under the direction of the Vice President. Over time, this role is expected to expand in responsibility and ownership as systems are built, skills grow, and trust is earned. The right person is curious, creative, and organized but also willing to learn the business side of marketing, including how leads turn into booked jobs and revenue. This role is hands-on, real-world, and closely connected to operations, customer service, and business development.

Who This Role Is For:

This role is best suited for someone who:

• Is early in their marketing career and wants real ownership, not just task work
• Enjoys learning how systems are built, not just how they are used
• Is comfortable with some ambiguity and growth over time
• Wants exposure to how marketing actually impacts a business, not just content and campaigns
• Is open to feedback, coaching, and developing new skills

This role is not a good fit for someone who needs everything documented, finalized, and polished on day one.

Core Responsibilities

Digital & Social Media Marketing

• Assist with creating and posting content on social media platforms
• Help manage organic (non-paid) social media with a storytelling mindset
• Support content that:
  • Shows company culture (for recruiting)
  • Builds trust and credibility with customers
• Help maintain a content calendar
• Use common social media tools to schedule and manage posts
• Occasionally visit job sites or company events to capture photos/videos/content

Brand Support

• Help maintain brand consistency across materials
• Assist with ordering and organizing:
  • Company swag
  • Event materials
  • Branded items for employees and business development
• Support internal requests for simple graphics or branded materials
• Learn and follow brand guidelines, with guidance from leadership

Lead Tracking & Marketing Support

• Assist with tracking where leads come from (calls, forms, events)
• Help maintain basic lead source reporting
• Learn how attribution works across:
  • Phone calls
  • Website forms
  • Digital campaigns
  • Business development efforts
• Support weekly reporting of basic marketing and lead metrics

(You will not be expected to design complex attribution systems on day one, this is something you will grow into.)

Email & SMS Marketing Support

• Assist with email and SMS campaigns
• Help with:
  • Customer follow-ups
  • Review requests
  • Simple automations
• Learn industry tools commonly used in home services marketing

Customer Service & Business Exposure

• Cross-trained to assist with inbound calls during spikes in volume
• Help book appointments when needed
• Gain exposure to how CSRs handle leads and why booking rate matters
• Work closely with CSR training partners to understand best practices
• Learn how marketing and customer service work together to protect leads

Business Development & Events

• Support business development events and initiatives
• Help with administrative tasks related to events
• Assist with tracking business development leads
• Work closely with the business development team to understand outcomes

Website & Agency Support

• Assist with light website updates such as:
  • Adding new employees
  • Simple content edits
• Participate in weekly meetings with the external marketing agency
• Help track tasks, updates, and follow-ups from agency work

Growth Path & Long-Term Vision

This role is designed to grow over time. As skills and confidence increase, this position may expand into:

• Greater ownership of lead attribution and analytics
• More responsibility in campaign planning and optimization
• Increased decision-making authority
• Broader ownership of brand and customer journey strategy

Leadership expects to invest time in coaching and development for the right person.

What Success Looks Like in the First 6–12 Months

• Consistent, on-brand social media presence
• Reliable content scheduling and execution
• Improved visibility into where leads are coming from
• Strong collaboration with customer service and business development
• Growing confidence and ownership across marketing systems

Experience & Skills

• 2–3 years of experience in marketing, communications, or a related field
• Familiarity with social media platforms and content creation
• Comfortable learning new tools and systems
• Organized, curious, and detail-oriented
• Strong communication skills
• Willing to be in the field and interact with crews and customers

Compensation & Benefits:

• Health Insurance
• Health Savings Account (HSA)
• Life Insurance
• Dental Insurance (100% Employee-Paid Benefit)
• Vision Insurance (100% Employee-Paid Benefit)
• 401(k) with company match
• Paid time off and holidays
• Professional Development Assistance