Analyst – Incentives & GTM at Better – Gurugram

Better is the first AI-native mortgage and home equity finance company, revolutionizing one of the largest financial markets in the world. We make home finance radically more transparent; using AI and proprietary technology to eliminate friction from the mortgage process through our industry-leading AI platform, Tinman, and the first voice-based AI mortgage assistant, Betsy. Our mission is simple: make homeownership cheaper, faster and more accessible by transforming how people buy and finance homes.

The facts that speak for themselves:

- Weve funded over $110 billion in loans (more than any other fintech in the US!)

- Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry

- Betters propriety AI platform makes us an award-winning lender:

- Fintech Breakthrough Award 2025: Best Lending Innovation

- Yahoo! Finance (Jan 2025): Best Mortgage Lender for First-Time Homebuyers Best for quick approval

- Yahoo! Finance (2025): Best Online Mortgage Lender

- Money Magazine (2025): Best for fast closing

- Forbes (2023): Best Online Mortgage Lender

Were building the future of home financeand were looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers.

The Business Analyst IPM & Performance management is responsible for creating and managing individual and team performance frameworks across the organization. This role partners with leadership, HR, and operations to define performance metrics, monitor productivity, analyze trends, and drive IPM payouts on a monthly basis.

Strong data analysis and reporting skills

Experience with performance dashboards and KPIs

Advanced Excel skills

Experience with SQL, BI tools

understanding of mortgage operations and productivity drivers

Familiarity with incentive models

Ability to balance productivity, quality, and compliance

Ability to translate business problems into structured requirements and solutions

Strong stakeholder management and executive communication

Creative and Analytical thinking

High attention to detail and data integrity

Comfortable handling sensitive people performance data

Strong problem-solving mindset with a bias toward practical, compliant solutions

Ownership mentality and accountability for outcomes

1+ years

In Office Perks

Experience our comprehensive office perks, including daily meals and transport facility for commuting to and from the office, available for all employees coming to the office.

Our comprehensive medical plan is available for you, your spouse and dependents. Employees are covered under Mediclaim, Group Term life insurance and Accidental insurance.

Experience flexibility with our night shift allowance, work from home allowance and transportation allowance, where applicable. We prioritize your convenience.