Vice President, North America Sales at Retool – San Francisco, California

ABOUT RETOOLNearly every company in the world runs on custom software for critical operations like tracking performance metrics, handling customer support workflows, building admin dashboards, and countless other processes you might not have even thought of. But most companies don't have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.
At Retool, we’re building the first enterprise AppGen platform: software that transforms natural language into production-ready code, integrates directly with business data, and meets the highest standards of security and governance. AI is redefining what it means to build software—and who gets to build it. The definition of “developer” now includes analysts, operators, and domain experts creating solutions directly. As the pool of builders widens, so does the complexity of what they need to build. The opportunity is enormous, but so is the challenge of enabling this larger community to build production-grade software safely. That means AI that understands real business data, enforces enterprise policies automatically, and empowers teams to create once and reuse everywhere with shared, trusted components.
Over 100 million hours of work has been automated by developers and domain experts using our platform, freeing them to focus on creative problem-solving and strategic initiatives that drive real business value. The people closest to knowing what needs to be built can now safely create custom solutions within enterprise guardrails. And that's a mission worth striving for.
Let's build the future together!
ABOUT THE ROLEWe’re looking for a VP of North America Sales to build and lead Retool’s sales motion across the US. You’ll own revenue targets, coach and scale a team of managers and Account Executives, and shape the systems and discipline needed to support our next phase of growth—especially as we continue to gain traction with mid-market and enterprise customers.
This is a hands-on leadership role for a sales leader who wants real ownership. You’ll be deeply involved in sales execution, forecasting, and deal strategy, while also building the foundation for a durable, repeatable GTM motion. You’ll stay close to the field, partner tightly with the CEO and GTM leadership, and help turn momentum into predictable, scalable growth.
IN THIS ROLE, YOU WILL:
Build & Lead the Sales Organization

• Build and lead Retool’s North America sales team, including hiring, onboarding, coaching, and performance management
• Set clear expectations around discovery quality, deal control, and closing discipline
• Develop and scale top-performing AEs through structured coaching, feedback, and accountability
• Hire thoughtfully as the team grows, raising the bar with every addition

Revenue Ownership & Execution

• Own new logo revenue performance and forecasting across North America
• Maintain disciplined pipeline visibility and forecast accuracy
• Stay close to active deals, especially complex or high-impact enterprise opportunities
• Optimize win rates, deal velocity, and pipeline coverage (in close partnership with Alice and Julian)
• Run focused, high-impact deal reviews that materially improve outcomes

Scaling What Works

• Reinforce and evolve the sales motions, messaging, and behaviors already driving results
• Establish repeatable GTM frameworks that scale across growth, mid-market, and enterprise segments
• Design and execute territory and coverage models to expand Retool’s footprint
• Build sales enablement materials (objection handling, battlecards, playbooks) that improve consistency and performance
• Identify where process adds leverage—and where it slows teams down

Cross-Functional Leadership

• Partner closely with Product and Marketing to align launches, campaigns, and GTM priorities
• Work with Growth, RevOps, and Product to tighten the feedback loop and improve conversion across the funnel
• Represent the voice of the customer in shaping Retool’s sales strategy and influencing the product roadmap

THE SKILLSET YOU’LL BRING:

• Experience leading high-performing SaaS sales teams in mid-market and/or enterprise segments
• A proven track record of owning revenue targets, forecasting accurately, and scaling sales motions
• Experience building GTM playbooks and expanding into new regions or segments
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making
• Exceptional coaching ability, with a reputation for developing talent through structure and accountability
• Strong cross-functional leadership skills, aligning Product, Marketing, RevOps, and Customer Success around shared goals
• Comfort navigating ambiguity and creating clarity in fast-moving, high-growth environments
• Bonus: experience selling developer tools, AI-powered products, or product-led growth offerings

Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!
Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.