Regional Sales Director at CMS Imaging Inc – Charlotte, North Carolina

CMS Imaging is currently accepting resumes for a Regional Sales Director to lead a team of sales executives in the Carolinas, GA, TN and VA markets. Strong candidates will present a solid history of professional capital sales and sales management in the medical marketplace.

CMS Imaging, Inc. is the premier healthcare solutions provider specializing in the sales and service of diagnostic medical imaging equipment. With Service Engineers through the southeast, CMS continues to grow and expand. Founded in 1987 in Charleston, SC as an independent service organization, CMS Imaging has expanded its product line to include MRI, CT, Ultrasound, Digital X-Ray, and Advanced Fluoroscopic systems. Software solutions including PACS and Vendor Neutral Archives (VNA) are also available to enable customers to display, manage, and store imaging data.

CMS offers a comprehensive suite of employee benefits to support our team members and their families.

Position Summary

The Regional Sales Director leads strategic growth, market expansion, and high-performance sales execution across an assigned territory. This role is responsible for driving profitable revenue, developing strong customer partnerships, and leading a team that consistently delivers an exceptional customer experience. The ideal candidate brings deep expertise in medical imaging solutions, a passion for developing people, and a leadership style grounded in CMS Imaging’s Core Values.

Our Core Values

• Teamwork – Collaborating by sharing ideas, technologies, and talents to achieve sustainable growth and deliver an exceptional customer experience.
• Integrity – Acting with honor, honesty, and trustworthiness; doing the right thing without compromising the truth.
• Accountability – Taking responsibility for actions and commitments.
• Exceptional Service – Delivering world-class service and achieving excellence one customer at a time.

These values guide how we lead, serve, and support our customers, partners, and each other.

• Lead regional sales strategy, execution, and forecasting to achieve revenue and profitability goals.
• Develop, coach, and motivate a high-performing sales team to exceed performance expectations.
• Build strong relationships with healthcare providers, imaging centers, and key decision-makers.
• Drive adoption of CMS Imaging’s product portfolio through effective positioning, demonstrations, and consultative selling.
• Analyze market trends, competitive activity, and customer needs to inform strategic planning.
• Partner cross-functionally with Marketing, Service, and Operations to ensure a seamless customer experience.
• Ensure CRM accuracy, pipeline discipline, and data-driven decision-making.
• Uphold CMS Imaging policies, compliance standards, and ethical business practices.

CMS is proud to be an Equal Employment Opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Required Qualifications

• 15+ years of sales leadership experience, preferably within medical imaging, healthcare technology, or capital equipment.
• 4+ years of direct selling experience, including proficiency with CRM and sales technology platforms.
• Experience engaging with senior executives (C-suite); prior senior leadership exposure is advantageous.
• Demonstrated success developing and executing sales strategies that drive growth.
• Strong knowledge of medical imaging products, competitive landscape, and market dynamics.
• Exceptional leadership, communication, interpersonal, and customer-service skills.
• Strategic thinker with strong planning, organizational, and problem-solving abilities.
• Valid driver’s license and ability to travel within the region.
• Ability to meet CMS Imaging compliance requirements, including background verification and required certifications.

• Expertise in sales strategy, product positioning, and consultative selling.
• Strong customer-service orientation with the ability to assess needs and deliver high-quality solutions.
• Business acumen in strategic planning, resource allocation, and team leadership.
• Ability to analyze data, evaluate options, and make sound decisions.
• Skilled in motivating, developing, and directing teams.
• Strong written and verbal communication abilities.
• High adaptability, independence, and resilience in a dynamic environment.
• Demonstrated integrity, dependability, and emotional composure.
• Creative and analytical thinking with the ability to generate and evaluate innovative solutions.

A successful Regional Sales Director at CMS Imaging:

• Leads with integrity and accountability.
• Builds a culture of teamwork and exceptional service.
• Consistently meets or exceeds revenue goals.
• Develops a high-performing, engaged sales team.
• Strengthens CMS Imaging’s reputation as a trusted partner in medical imaging.