VP or Sr. Director, Amazon General Manager at Alex and Ani – New York

Title: VP or Sr. Director, Amazon General ManagerClassification: Full-time, Exempt Location: Remote, US (ET hours)
Overview: Alex + Ani is seeking a highly analytical, operationally minded leader with prior P&L ownership and a track record of turning insights into scalable, profitable revenue growth. This role will be responsible for owning the financial performance of our largest wholesale account while it transitions to a direct sales model (Amazon). Success in this position will require E2E execution oversight on all P&L levers for North America: marketing, SEO optimization, conversion, inventory, pricing, and promotions. Key Responsibilities:

• Own the P&L for Alex and Ani's highest growth channel outside of DTC (Amazon), while ensuring profitability and sustainable growth
• Manage an internal lead and our external consultant team to achieve top and bottom-line goals
• Build and maintain robust financial models to support decision-making, scenario planning, and forecasting
• Translate insights from experiments, data, marketing, and performance into revenue-generating process improvements
• Partner cross-functionally with marketing, sales, and operations teams to align priorities and drive growth initiatives
• Develop reporting frameworks and dashboards to track performance, KPIs, and ROI on key initiatives

Ideal Background & Experience:Requirements:

• 4+ years of experience with site performance/optimization levers and/or performance marketing channels
• Highly analytical and results-driven, with strong financial modeling, analytics, and scenario planning skills
• Proven ability to translate insights into operational execution
• Strategic thinker who can balance long-term growth with near-term execution
• Comfortable operating in a fast-paced, evolving environment
• Strong communication skills with the ability to influence senior stakeholders and cross-functional teams

Preferred:

• 2+ years of demonstrated P&L ownership in a multi-channel retail or consumer business