Director, Product Marketing at Filevine – Salt Lake City, Utah

Director, Product Marketing

Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive, streamlined technology that helps professionals manage their organization and serve their clients better. Were also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our fieldwe are ranked as one of the most innovative and fastest-growing technology companies in the country by both Deloitte and Inc.
Our MissionFilevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale.
Role Summary:
As Director of Product Marketing, you will serve as the primary voice of the product in the market, developing positioning and go-to-market strategies that resonate with target audiences while reinforcing the company's new brand identity across all channels. In this role, you will lead efforts to align sales and marketing under a unified message, evolve brand and product strategy, collaborate with leaders in Marketing, Product, and Sales, and manage a Product Marketing team to deliver cohesive, differentiated storytelling and executionResponsibilities

• Develop clear, differentiated product positioning and messaging that ties Filevines ecosystem to customer needs and market opportunities.
• Align sales and marketing on unified, on-brand messaging and storytelling across all channels.
• Partner with Sales Enablement to create compelling materials and deliver training for sales teams.
• Lead end-to-end go-to-market (GTM) strategies for product launches and feature rollouts, including planning, execution, timelines, goals, and success metrics.
• Own the evolution of product naming conventions and hierarchy to ensure consistency and brand alignment.
• Drive cohesive product narratives across marketing, sales, and customer communications while building programs to boost adoption, engagement, and retention.
• Map customer journeys to reduce friction, maximize deal size, and identify growth opportunities; collaborate with sales and executives on optimal pricing and packaging.
• Track key KPIs (adoption, engagement, NPS, retention, win/loss) and establish a formal win/loss analysis program to refine GTM strategies, digital campaigns, and product direction.
• Lead and mentor the Product Marketing team in conducting market/competitive research, developing and validating personas, creating collateral (one-pagers, eBooks, white papers), and executing product/feature launches and adoption initiatives.

Qualifications

• 5+ years of experience in product marketing leadership, preferably in B2B tech or SaaS
• Proven track record leading GTM strategy, launch execution, and messaging development
• Exceptional storytelling ability rooted in customer insight and data
• Strong cross-functional collaboration across Product, Sales, and Marketing teams
• Strategic and analytical mindset with a focus on measurable business outcomes
• Bachelors degree in Marketing, Business, or related field

Nice to Have

• Experience in product management or sales enablement
• Prior success supporting a rebrand or brand evolution initiative
• Familiarity with legal tech, SaaS platforms, or enterprise software

Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevines equal employment opportunities, you may contact us at legal@filevine.com
Cool Company Benefits:- A dynamic, rapidly growing company, focused on helping organizations thrive - Medical, Dental, & Vision Insurance (for full-time employees)- Competitive & Fair Pay- Maternity & paternity leave (for full-time employees)- Short & long-term disability- Opportunity to learn from a dedicated leadership team- Centrally located open office building in Sugar House- Top-of-the-line company swag
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Communication about this opportunity, or any open role at Filevine, will only come from representatives with email addresses using "filevine.com". Other addresses reaching out are not affiliated with Filevine and should not be responded to.