Marketing Summer Internship at West Shore Bank – Traverse City, Michigan

Serving the West Shore area since 1898, West Shore Bank is the area's leading Independent Community Bank making a real difference in our local communities in Benzie, Mason, Manistee, Oceana and Grand Traverse Counties.

We are seeking a motivated and detail-oriented Marketing Intern to join our dynamic marketing team. This paid internship offers an excellent opportunity to gain hands-on experience in various aspects of digital marketing, content creation, and campaign management. The ideal candidate will have a passion for marketing, strong research skills, and familiarity with digital tools and platforms. This role is perfect for individuals looking to develop their skills in social media marketing and multichannel marketing strategies while contributing to real-world projects.

• Assist in executing digital and multichannel marketing campaigns (social media, email, print)
• Create engaging content for blogs, social media, and email campaigns
• Conduct market research and analyze campaign performance metrics
• Collaborate on branding, messaging, and e-commerce marketing strategies
• Support website updates, email marketing, and content scheduling
• Help prepare marketing materials, reports, and presentations

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field
• Familiarity with digital marketing tools such as Adobe Creative Suite, WordPress, Google AdWords, Facebook Advertising, and email marketing platforms
• Knowledge of SEO best practices, content marketing, performance marketing, and analytics tools like Google Analytics
• Basic understanding of HTML coding and experience with marketing automation platforms is a plus
• Strong research skills with the ability to analyze data effectively for campaign optimization
• Excellent written communication skills with the ability to craft compelling copy for various audiences
• Ability to work independently as well as collaboratively within a team environment
• Creative mindset with an interest in staying current on digital marketing trends and innovations

This internship provides valuable exposure to the full spectrum of modern marketing techniques while fostering professional growth in a supportive environment.

PHYSICAL REQUIRMENTS

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit; stand; walk; talk; hear; see close vision; and use hands. The employee is occasionally required to reach with hands and arms; lift 5 to 20 pounds; and stoop, kneel, crouch, or crawl.

Equipment: PC, keyboard, calculator, and telephone.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Noise level is moderate; Steady pace; Occasionally must deal with angry or hostile individuals; travel within the Bank’s branch offices is required.

West Shore Bank provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity.

Please complete an application or send your resume to: West Shore Bank Human Resources P.O. Box 627 Ludington, MI 49431

M/ F/ Vet/ Disabled/ Minority/National Origin/ Religion/ Sexual Orientation/ Gender Identity and Expression