Director of Sales in Winter Garden, Florida at Proformance Roofing

Proformance Builder Solutions is a leading B2B construction services provider, specializing in roofing, siding, and house wrap for new residential construction. Founded in 2016, we have completed over 15,000 roofing installations and have recently expanded our service offerings to meet the growing demands of residential builders across the state. Our mission is to be the safest, quickest, and lowest-cost provider in the industry, delivering high-quality services to builders on time and on budget.

Job Description: Director of Sales — Florida

Job Type Full-Time / Salaried

Reports To Chief of Staff

Base Pay $120,000 – $150,000

Scope Florida — ORL, TPA, OCA, PSL, FTM, JAX

Vehicle Allowance Yes

Position Summary

The Director of Sales — Florida leads the largest market in the ProFormance sales organization, overseeing 6 branches and up to 12 AMs and Jr Reps. This role is accountable for Florida revenue, gross margin performance, market share growth, and talent development.

Core Responsibilities

• Drive Florida revenue and GM$ performance against targets across all 6 branches

• Coach AMs and Sales Reps weekly using the rolling 4-week dashboard — identify trends and flag at-risk reps early

• Conduct quarterly leveling reviews for all FL branch reps — approve or defer promotions

• Own Florida hiring — partner with recruiting to fill open AM and Sales Rep seats per the branch coverage plan

• Serve as executive relationship escalation point for major FL builder accounts

• Partner with BDMs on FL market strategy — provide market intelligence and support first-community execution

Qualifications

• 7+ years in new construction sales with 3+ years in a sales management role

• Deep knowledge of the Florida new construction market across multiple metros

• Proven ability to develop and retain sales talent — track record of promoting from within

• Data-driven management style — comfortable using dashboards and metrics as primary coaching tools

Why ProBLD

ProBLD is executing an aggressive statewide growth strategy, and the Director of Sales is central to that mission. This role isn't for someone looking to manage from a desk — it's for a relentless competitor who wants to build something, win in the market, and lead a team that operates with the same edge. If you live by Elite Excellence and want to see the direct impact of your work, this is your seat.

Why You'll Love Working with Us:

At ProFormance Builder Solutions, we believe in rewarding our hardworking team with benefits that support your well-being and work-life balance!

Comprehensive Health Coverage: We've got you covered with medical, dental, and vision insurance to keep you and your family healthy.

Secure Your Future: Start planning for the long term! You'll be eligible for our 401(k) plan after just 3 months of employment.

Time to Recharge: Enjoy 10 days off in your first year, plus 9 paid holidays and a floating holiday to use as you choose!

Work Hard, Play Hard: Our culture is driven, dynamic, and supportive — if you thrive in a fast-paced environment where hard work is recognized, you'll fit right in!

We're more than just a workplace — we're a team that's committed to growth, collaboration, and making sure you feel valued every step of the way. Ready to join us? Let's build something great together!