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What is the role of a Marketing Manager at McCoy-Rockford Inc?

The Marketing Manager position at McCoy-Rockford Inc is a Full-time or part-time position opportunity in the relevant field.

Where is this Marketing Manager job located?

Austin, Texas, 78704, United States

What type of employment is offered for this Marketing Manager role?

Full-time or part-time position

What industry does this Marketing Manager position belong to?

This role spans multiple industries.

What is the expected salary for this Marketing Manager job?

Compensation will be discussed during the hiring process.

Marketing Manager job near me in Austin, Texas at McCoy-Rockford Inc

About Us, McCoy Rockford

We are a full-service commercial interior partner dedicated to transforming workspaces that elevate productivity, engagement, and connection. We specialize in office furniture, architectural systems, flooring, and workplace solutions for organizations of all sizes, including corporate, education, healthcare, government, and small business environments. Through integrated services such as planning, design support, project management, and installation, we deliver seamless solutions from concept to completion. At McCoy Rockford, we believe thoughtfully designed environments empower people to do their best work.

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

ROLE DESCRIPTION & RESPONSIBILITIES

GENERAL DESCRIPTION:

Lead the development and execution of strategic, brand-driven marketing and proposal initiatives that support business growth, client engagement, and revenue generation. Serve as the bridge between marketing, sales, and operations to ensure consistent messaging and high-impact deliverables.

DUTIES AND RESPONSIBILITIES:

Strategic Marketing & Positioning

Develop and execute marketing strategies aligned with business goalsDefine and communicate brand positioning, value proposition, and key differentiatorsAlign marketing initiatives with client engagement and growth strategies

Proposal & Business Development Support

Oversee end-to-end proposal and RFP strategy, ensuring high-quality submissionsDevelop compelling, client-focused messaging and win themesPartner with sales and leadership on bid strategy and positioningLead the end-to-end RFP/RFQ/RFI process including intake, coordination, writing, and submissionPartner with sales, construction, and leadership teams to develop compelling, compliant proposalsManage proposal timelines, deadlines, and submission requirements Develop and maintain proposal templates, boilerplate content, and bid librariesEnsure all proposals submissions align with brand, messaging, and client requirementsSupport go/no-go decision-making for pursuits Proven experience managing RFP/RFQ processes in construction, AEC, or similar industries

Creative & Brand Leadership

Lead visual design and branding across all marketing and proposal materialsEnsure consistency in tone, messaging, and brand standardsIncorporate creative elements (graphics, infographics, storytelling) to elevate content

Content Development & Management

Develop and manage marketing content including case studies, project profiles, and presentationsMaintain a centralized content library for proposals and marketing useContinuously refine messaging based on market trends and insights

Cross-Functional Collaboration

Partner with sales, operations, HR, and leadership to align messaging and strategyFacilitate collaboration between technical teams and marketingSupport client engagement initiatives and showroom experience alignment

Client Engagement & Experience

Support development of client journey and engagement strategiesEnsure marketing materials enhance the client experienceAlign showroom, events, and communications with brand standards

Data & Performance Tracking

Track marketing and proposal performance metricsAnalyze win/loss data and campaign effectivenessUse insights to improve strategy and outcomes

Process Improvement & Innovation

Improve marketing and proposal workflows, tools, and templatesIntroduce innovative approaches to enhance brand and proposal qualityLeverage technology and automation to increase efficiency

Key Performance Indicators (KPIs)

Proposal win rate (%) and total revenue influencedOn-time, compliant proposal submission rate (100% target)Pipeline contribution from marketing-supported opportunitiesClient engagement metrics (event attendance, showroom visits, feedback scores)Content effectiveness (usage of case studies, engagement with materials)Brand consistency and quality scores across deliverablesTurnaround time for proposals and marketing deliverablesWin/loss analysis completion and insights implementation

Cross-functional satisfaction (sales/leadership feedback)

Continuous improvement initiatives implemented per quarter

What Success in This Role Looks Like:

Success in this role is demonstrated by measurable marketing impact on pipeline growth, win rates, and overall revenue performance. The Marketing Manager delivers strategic, data-driven initiatives that improve visibility, strengthen positioning, and support sales success.

KEY SELECTION & SUCCESS FACTORS

WORK EXPERIENCE:

5+ years in marketing, strategy, or related field Experience supporting revenue growth and sales enablementStrong technical writing and proposal development experience required

EDUCATION REQUIREMENTS:

Bachelor’s degree in Marketing, Communications, Business Administration, Journalism, or related field required; Master’s preferred

PREFERRED QUALIFICATIONS:

Ability to work under tight deadlines and competing prioritiesStrong analytical and strategic thinking skills Experience with campaign management and performance tracking Leadership and cross-functional collaboration experienceExperience collaborating with sales, operations, and leadership teams on pursuitsHigh attention to detail and compliance requirements

TRAVEL/WORK REQUIREMENTS:

A valid driver’s license and motor vehicle record that meets Company safety, operational, and insurance standards are required, as business travel between company locations, client sites, project sites, and other off-site destinations may be required.

WORK ENVIRONMENT: (overtime, travel, physical demands, conditions)

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Employee occasionally lifts 2-3 reams of paper and customer files, especially during archiving. Weight up to 12 pounds; Height floor to 36 inches; Frequency up to 2 times per weekEmployee occasionally carries paper from the copy room to fill printer. Weight up to 12 pounds; Distance up to 300 feet; Frequency up to 2 times per weekEmployee occasionally pushes or pulls an office chair. Force up to 7 pounds; Distance up to 50 feet; up to 1 time per weekEmployee occasionally climbs main stairs or stairs to warehouse at main location to meet with customers in lobby display area, to access parts in warehouse, and interact with other operational departments. Height 1 flight; Frequency up to 3-5 times per day Employee occasionally walks on level surfaces to: interact with all operational departments, retrieve needed materials, to access lobby display, and attend meetings. Duration 45 minutes per day; Distance up to 1,500 feet per dayEmployee occasionally stands on level surfaces during interaction with customers and other personal. Duration 30 minutes per day

Employee continuously sits using the computer, talking on the phone, processing project paper work, and attending. Duration up to 7 hours per day

Employee constantly reaches out during work at desk. Height forward reach waist to chest; Frequency up to 30 times per hour

Employee must rarely bend, squat, stoop, or kneel during filing tasks.

Employee is occasionally exposed to ambient temperatures in the warehouse.

Work overtime as needed.

Marketing Manager in Austin, Texas at McCoy-Rockford Inc

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