Director, Creative Marketing (Lifecycle and Organic Growth) in United States at Jobgether
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Job Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Creative Marketing (Lifecycle and Organic Growth) in United States.
This role sits at the intersection of brand storytelling, lifecycle marketing, and organic growth, with the mission of transforming how customers emotionally connect with a fast-scaling consumer product. You will define and elevate the end-to-end voice across CRM, email, SMS, in-app messaging, and organic channels, turning functional communications into meaningful, trust-building experiences. Operating in a highly data-driven environment, you will collaborate closely with product, growth, design, and analytics teams while championing the human side of communication. This is a rare opportunity to build a brand voice from the ground up, shaping how millions of users perceive and engage with a product that impacts everyday life. The role is highly creative, hands-on, and influential, with direct exposure to senior leadership. It is ideal for a marketer who thrives in fast-paced environments and is passionate about blending emotional storytelling with performance outcomes.
- Redefine and elevate customer-facing communications across CRM, email, SMS, and in-app channels, shifting messaging from transactional to emotionally engaging and relationship-driven.
- Develop and own the brand voice and tone across lifecycle and organic marketing surfaces, ensuring consistency, clarity, and emotional resonance.
- Partner closely with product, design, growth, and customer insights teams to translate user pain points and behavioral data into compelling messaging strategies.
- Design and optimize lifecycle campaigns that improve engagement, retention, trust, and long-term customer value.
- Craft copy and messaging frameworks for product launches, feature updates, and customer education initiatives.
- Expand scope into organic growth channels such as social media and community platforms, shaping brand presence and narrative externally.
- Champion storytelling and creative excellence in a highly analytical, performance-focused environment.
- 7+ years of experience in creative marketing, lifecycle marketing, or copywriting-focused growth roles.
- Strong expertise in crafting high-impact copy across CRM, email, SMS, push notifications, and digital marketing channels.
- Proven ability to translate complex or emotionally sensitive topics into clear, engaging, and human-centered messaging.
- Experience working with consumer-facing digital products or high-growth tech companies.
- Strong understanding of organic growth channels, audience engagement, and community dynamics (including platforms like Reddit or similar ecosystems).
- Portfolio demonstrating strong writing craft, storytelling ability, and campaign impact.
- Ability to operate independently in a senior IC role within fast-paced, high-growth environments.
- Strong collaboration skills and ability to influence cross-functional stakeholders, including data-heavy teams.
- Bachelor’s degree or equivalent professional experience.
- Competitive compensation package with salary aligned to experience, skills, and location.
- Equity opportunities as part of total compensation.
- Comprehensive health, dental, and vision insurance coverage.
- Paid time off and generous parental leave policies.
- 401(k) retirement plan with employer matching contributions.
- Wellness benefits and employee support programs.
- Flexible work environment within a fast-growing, high-impact organization.
- Opportunity to build and define a brand voice from the ground up in a rapidly scaling consumer product company.